A contingent strategy framework

Cândido, Carlos

http://hdl.handle.net/10400.1/4297

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Authors

Cândido, Carlos

Abstract(s)

This article attempts to synthesise a systemic and contingent strategy framework that integrates some competing alternative views on strategy. It supports a concept of strategy which depends on, and simultaneously influences, a coherent group formed by three vertexes: the strategic attitude, the strategy process and the strategy content. A fundamental aspect of the framework is the assumption that the strategy concept and the states of the three mentioned vertexes may vary from organisation to organisation, depending on the particular combination of threats / opportunities and strengths / weaknesses posed to the organisation by its internal and external environments. Three axes, corresponding to the vertexes of the model, are developed and explained.