Loading...
Publication
Desenvolvimento e análise de um plano de negócios para turismo náutico
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.2 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Perante a crise pandémica que se instaurou um pouco por todo o mundo, foram vários os mercados a adaptar-se às mais diversas formas de contactar com o cliente. Alguns segmentos de mercado, como por exemplo o turismo rural e até experiências como o aluguer de iates, beneficiaram com esta nova abordagem de um turismo mais restringido em termos de contacto social.
Num mundo a reinventar-se, surgem novas necessidades dos consumidores, possibilitando a criação de novas oportunidades. É neste contexto que surge a ideia de negócio explorada neste projeto, um modelo de negócio que se compromete a dar resposta a uma falha no lado da oferta no mercado de iates em Portugal.
Assim, nasce a necessidade de elaborar um plano de negócios, onde se estabelece e se desenvolve a ideia de negócio, os riscos associados e quais os resultados que se espera obter, de modo que o empreendedor obtenha uma visão do futuro.
A elaboração deste projeto consistiu no desenvolvimento de um plano de negócio com vista à criação de uma empresa privada de prestação de serviços charter de iates. A elaboração do mesmo, apresenta-se como uma oportunidade de estudar e analisar o mercado, permitindo verificar qual o espaço que a empresa LuxCharter poderá ocupar no mercado. A viabilidade e sustentabilidade do projeto é estruturada com base em várias análises dos ambientes interno e externo e mediante projeções financeiras, evidenciam o seu potencial de criação de valor.
Após o plano financeiro realizado, são conhecidas as projeções e indicadores que nos permitem efetuar uma avaliação do projeto em diversas vertentes. O projeto, com um período de vida de 5 anos e um investimento inicial de 21.240,25€, apresenta, num cenário mais provável, um valor atual líquido de 172.913,54€ e uma taxa interna de rendibilidade de 259%. Mesmo em cenários mais pessimistas, o projeto apresenta-se viável. Desta forma, a presente ideia de negócio assume-se como um projeto de baixo investimento com uma rendibilidade consideravelmente atrativa.
Due to the pandemic crisis that broke out all over the world, several markets have adapted to the most diverse forms of customers contact. Some market segments, such as rural tourism and experiences such as yacht charters, benefited from this approach of a more restricted tourism in terms of social contact. In a world reinventing itself, new consumer needs arise, opening opportunities to meet them. It is in this context that the business idea explored in this project emerges, a business model that undertake to respond to a gap in the supply side of the yacht market in Portugal. Thus, the need arises to draw up a business plan, where the business idea is stablished and developed, the associated risks and what results are expected, so that the entrepreneur obtains a vision of the future. The preparation of this project consisted in the development of a business plan, to create a private company to provide yacht charter services. The elaboration presents itself as an opportunity to study and analyse the market, allowing to verify which is the market space that the LuxCharter company to be created can fill and carry out its activity. The viability and sustainability of the project is structured based on several analyses of the internal and external environments and through financial projections, which show its potential for value creation. After the financial plan has been carried out, projections and indicators are known, which allow us to evaluate the project in all its strategic aspects. The project, with a life span of five years and an initial investment of 21.240,25€, presents in a most likely scenario, a net present value of 172.913,54€ and an internal rate of return of 259%. Even in the most pessimistic scenarios, the project appears viable. In this way, the present business idea is assumed as a low investment project with a considerably attractive return.
Due to the pandemic crisis that broke out all over the world, several markets have adapted to the most diverse forms of customers contact. Some market segments, such as rural tourism and experiences such as yacht charters, benefited from this approach of a more restricted tourism in terms of social contact. In a world reinventing itself, new consumer needs arise, opening opportunities to meet them. It is in this context that the business idea explored in this project emerges, a business model that undertake to respond to a gap in the supply side of the yacht market in Portugal. Thus, the need arises to draw up a business plan, where the business idea is stablished and developed, the associated risks and what results are expected, so that the entrepreneur obtains a vision of the future. The preparation of this project consisted in the development of a business plan, to create a private company to provide yacht charter services. The elaboration presents itself as an opportunity to study and analyse the market, allowing to verify which is the market space that the LuxCharter company to be created can fill and carry out its activity. The viability and sustainability of the project is structured based on several analyses of the internal and external environments and through financial projections, which show its potential for value creation. After the financial plan has been carried out, projections and indicators are known, which allow us to evaluate the project in all its strategic aspects. The project, with a life span of five years and an initial investment of 21.240,25€, presents in a most likely scenario, a net present value of 172.913,54€ and an internal rate of return of 259%. Even in the most pessimistic scenarios, the project appears viable. In this way, the present business idea is assumed as a low investment project with a considerably attractive return.
Description
Keywords
Análise de projetos Charter Iates Plano de negócios Turismo náutico