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Co-creation experiences: attention and memorability

dc.contributor.authorCampos, Ana Cláudia
dc.contributor.authorMendes, Júlio
dc.contributor.authordo Valle, Patricia Oom
dc.contributor.authorScott, Noel
dc.date.accessioned2017-04-07T15:57:24Z
dc.date.available2017-04-07T15:57:24Z
dc.date.issued2016
dc.description.abstractThis study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a 'swimming with dolphins' experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist's attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.
dc.identifier.doi10.1080/10548408.2015.1118424
dc.identifier.issn1054-8408
dc.identifier.otherAUT: ACA02400; JME00456; PVA00075;
dc.identifier.urihttp://hdl.handle.net/10400.1/9702
dc.language.isoeng
dc.peerreviewedyes
dc.publisherTaylor & Francis
dc.relation.isbasedonWOS:000387988800006
dc.titleCo-creation experiences: attention and memorability
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage1336
oaire.citation.issue9
oaire.citation.startPage1309
oaire.citation.titleJournal of Travel and Tourism Marketing
oaire.citation.volume33
person.familyNameCampos
person.familyNameda Costa Mendes
person.givenNameAna Cláudia
person.givenNameJúlio
person.identifier.ciencia-id9D14-5E90-B55D
person.identifier.ciencia-id5713-4693-71D2
person.identifier.orcid0000-0002-5816-5137
person.identifier.orcid0000-0003-2900-418X
person.identifier.scopus-author-id56844659700
rcaap.rightsrestrictedAccess
rcaap.typearticle
relation.isAuthorOfPublication02762b83-254f-4977-b3a5-9e04ba3af91f
relation.isAuthorOfPublication241da1df-cabc-41d3-952a-8cbcb2c07777
relation.isAuthorOfPublication.latestForDiscovery241da1df-cabc-41d3-952a-8cbcb2c07777

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