A carregar...
Publicação
Co-creation experiences: attention and memorability
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 839.54 KB | Adobe PDF |
Orientador(es)
Resumo(s)
This study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a 'swimming with dolphins' experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist's attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.
Descrição
Palavras-chave
Contexto Educativo
Citação
Editora
Taylor & Francis