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Documentos das provas de agregação de Maria Manuela Martins Guerreiro. Titulo da Lição: Destination image for tourism Marketing: State-of-the-art and directions for future research
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This detailed lesson is to be submitted for obtaining the academic affiliation title within the scope of number 5 of Decreto-Lei nº 239/2007, 19th of June. The theme of this lesson - Destination image for tourism Marketing: State-of-the-art and directions for future research - is developed in a Marketing and Management approach and is based on the recognition that research on destination image is relevant for both marketing, destination management, branding and tourist design (e.g., He, Deng, Li & Gu, 2022; Andersson, Bengtsson & Svensson, 2021; Taberner &Juncà, 2021; Wang, 2019; Royo-Vela, 2009; Cai, 2002).
The choice of topic is fundamentally due to four reasons: 1) academic training of the candidate in the area of management and, in particular, in the field of Marketing (bachelor's, master's and doctoral degrees); 2) the activity as a professor in the field of Marketing covers specific domains ranging from the fundamentals of Marketing, to Cultural Marketing, Marketing of Attractions and Events, Brand Management and Destination Image, in undergraduate, master's and doctoral degrees; 3) research accompanies these lines of work, focusing mainly on topics such as Destination Image (DI), Destination Branding, Cultural Events, Customer/Tourist Experience, Marketing and Design and Tourism Storytelling, in online and offline contexts; 4) management tasks are also related to the dialogue between the two areas of knowledge in question: Marketing and Tourism, namely in the direction of the master's degree in Marketing Management at the Faculty of Economics of the University of Algarve, in the Co-coordination of the Research Center for Tourism, Sustainability and Well-being (CinTurs), on the board of directors of the PhD in Tourism at the same institution and on leading of international conferences.
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Provas de Agregação