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- Turismo cultural em análise. Contributos metodológicos para a inventariação de recursos turísticos de base culturalPublication . Guerreiro, Maria Manuela; Mendes, Júlio; Henriques, Cláudia HelenaO presente artigo visa refletir sobre o turismo cultural, levando à problematização de conceitos como turismo e cultura, tendo em conta que os destinos turísticos, tradicionalmente assentes no produto “sol e mar”. Neste contexto, o artigo apresenta uma metodologia desenhada com o propósito de delimitar uma proposta para o desenvolvimento de produtos turísticos de base cultural para uma região turística cujo principal produto é o sol e mar, a qual assenta numa matriz concetual estabelecida a partir de um exaustivo enquadramento teórico-conceptual.
- Designing accessible tourism experiences: slow, sensory and smart frameworkPublication . AGAPITO, DORA; Guerreiro, ManuelaSlow tourism is an emergent research area focused on slowing the pace of life during vacations. A comprehensive multi-sensory approach can contribute to designing enhanced slow tourism experiences deemed accessible, both in situ and remotely. There is a research gap in considering multi-sensory stimuli in the design of accessible tourism experiences using technology. As such, this research intends to propose a theoretical framework focused on the development of slow tourism through sensory cues and smart technologies. In so doing, a critical approach to literature was carried out by intersecting three areas of literature following the rationale of the Stimuli-Organism-Response model: slow tourism, multi-sensory tourism experiences design, and smart destinations. The significance of this framework is threefold: it strengthens local identities and aids sustainable tourism by involving the community; it promotes experiences deemed authentic considering multiple stakeholders’ perspectives; and it addresses the visitor experience before, during and after the visit to the destination in an accessible manner using smart technologies. A framework with six steps is offered based on participatory methods.
- Tourism experiences and experiential image: Algarve, a safe and joyful destination in EuropePublication . Manuela Guerreiro, Maria; Pinto, Patrícia; de Matos, Nelson; Pereira, Luís; Sequeira, Bernardete; Ramos, Celia; Wikesjö, Magda; Agapito, Dora; Martins, Rafaela; Bender, Ana; Lampreia, FatimaTurExperience is a project within the scope of the Regional Intelligent Specialization Strategy of the Algarve (RIES3 Algarve),and the Intelligent Algarve Region – RIA,contributing to the promotion of research and development (R&D) of the tourism industry in the Algarve. Funded by Fundo Europeu de Desenvolvimento Regional(FEDER) and the Programa Operacional CRESC Algarve 2020, Portugal2020, and Fundo Europeu de Desenvolvimento Regional (FEDER), the project involves several stakeholders, namely the ResearchCenter for Tourism, Sustainability, and Well-being (CinTurs) and the Economics Faculty the University of Algarve, Aeroporto Gago Coutinho at Faro, Algarve Tourism Board, hotel units, among other entities. The project addresses the followingresearch question: How is the Algarve tourism destination experienced and perceived by tourists? Overall, it aims to identify and measure the touristic experiences and their impacts on the experiential image of the Algarve as a tourism destination. The project results are expected to contribute to the future Observatory for Sustainable Tourism in the Algarve (a partnership between regionalentities [RTA and CCDR] and theUniversity of Algarve). A mix-methodapproach was performed using triangulation involving three studies. First,a survey-based questionnaire encompassing the high and low seasons of the Algarve tourism experience.
- Atitudes e comportamentos dos residentes: contributos para o desenvolvimento turístico sustentável no AlgarvePublication . Pinto, Patrícia; Manuela Guerreiro, Maria; Renda, Ana Isabel; Ramos, Celia; Marques, João Filipe; Pereira, Luís Nobre; Lança, Milene; Lai, Hio Kuan; Pinto, Patrícia; Guerreiro, ManuelaO Projeto RESTUR (Atitudes e Comportamentos dos Residentes: Contributos para o Desenvolvimento de uma Estratégia de Turismo Sustentável no Algarve) pretende medir e monitorizar os impactos do turismo nos residentes do Algarve, considerando a região como um todo e os seus concelhos de forma individual.
- Um contributo para o estudo da imagem das cidades enquanto destinos turísticos: o caso das cidades capitais europeias da cultura em 2010Publication . Guerreiro, Maria Manuela; Fortuna, Carlos; Mendes, JúlioEsta tese concentra-se no estudo da influência dos eventos culturais na problemática da imagem das cidades enquanto destinos turísticos. O principal objectivo da investigação consiste em avaliar a imagem das cidades Capitais Europeias da Cultura 2010 – Istambul, Pécs e Ruhr - enquanto destinos turísticos e verificar se o evento contribuiu para modificar a respectiva imagem. A natureza complexa e multidimensional que caracteriza o constructo da imagem e a intenção de contribuir para aprofundar o conhecimento científico sobre este assunto justificam a opção por um modelo explicativo através do qual foi possível estudar a relação entre as variáveis latentes objecto de estudo. A investigação empírica foi realizada nas cidades CEC em 2010 – Istambul, Pécs e Ruhr – através da recolha das opiniões dos turistas, em dois momentos distintos. O contributo dos eventos para a imagem global das cidades enquanto destinos turísticos é sugerido pela comparação dos resultados obtidos nos dois momentos considerados: antes e durante os eventos que integram a programação das Capitais Europeias da Cultura nas três cidades seleccionadas. O primeiro estudo, de natureza exploratória, promoveu a participação de um conjunto de peritos num processo que conduziu à identificação de 17 atributos cognitivos para avaliar a imagem das cidades enquanto destinos turísticos. O segundo estudo, de natureza qualitativa, permitiu identificar os atributos cognitivos equacionados com base na identidade de cada uma das três cidades. Os resultados apurados no âmbito do estudo quantitativo posteriormente realizado sugerem uma influência, globalmente positiva, do evento na imagem das cidades enquanto destinos turísticos. De um modo geral, verifica-se uma tendência para a aceitação das hipóteses de investigação formuladas com base na revisão de literatura, com especial incidência durante o evento. O contributo das diversas componentes da imagem para a formação da imagem global sofre alterações em função da cidade objecto de estudo e do momento em que o mesmo decorreu.
- Emerging branding trends in the post-COVID worldPublication . Toniatti, Clarisse de Aguiar; Guerreiro, Maria Manuela; Viana, Carla; Pereira, LuisInnovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a dif-ferent world will emerge. Building on this, the purpose of this study is twofold. First, to explore how the COVID-19 pandemic is influencing new trends in brand management. Second, to identify the trends that may consolidate in the post-COVID scenario. A qualitative and exploratory approach was adopted through the Delphi Method. An informa-tion-gathering process was undertaken by a panel of 45 marketing professionals from Portugal and Brazil. Informed by the Brand Work Manifesto principles, the most relevant trends to consolidate in the post-pandemic world were addressed, and findings highlight four of them: Open, new ways for the brand to generate value through an open and deeper relationship with stakeholders in the ecosystem; Agile, growing relevance of agile and flexible brand manage- ment; Digital, how the digital revolution is transforming brand management; and Authentic, the growing importance of brand purpose to generate true value.
- Hedonic experiences at heritage attractions: the visitor’s perspectivePublication . Bender, Ana Carolina; Guerreiro, Manuela; Sequeira, Bernardete; Mendes, JúlioPurpose The purpose of this study is to explore the hedonic experience and its formation at heritage attractions. Design/methodology/approach A qualitative and exploratory approach was applied, using data from 21 semi-structured interviews and three in-situ focus groups. Findings Findings highlight that senses, imagery and emotions are stimulated by the physical landscape and by triggers of memorable experiences. Research limitations/implications To further explore this topic, a broader range of heritage attractions and perspectives from the diverse stakeholders involved in the management and consumption of these sites is needed. Originality/value Given the scarcity of research dedicated to the hedonic experience at heritage sites, this study provides a contribution by exploring the visitor's perspective and points out relevant insights. As the hedonic feelings of pleasure, comfort and related affective responses impact the quality of memorable experiences, relevant implications for theory and practice are discussed.
- Events and tourism destination imagePublication . Manuela Guerreiro, Maria; Pinto, Patrícia; Mendes, JúlioMany studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents’ and tourists’ perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar destinations. Hence, this is as a paradigmatic case for studying the relationship between events and image.
- Measuring Tourists Happiness: the case of the AlgarvePublication . Mendes, Júlio; Pereira, Luis Nobre; Manuela Guerreiro, MariaHappiness and Quality of Life (QoL) have been receiving attention since many of the social ills have been reduced in the Western World. Happiness is considered one of the contributors to good QoL: if a community has happy citizens, their QoL is viewed as generally good (Veenhoven, 1997). In the same way, tourists’ happiness and QoL have become an important and interesting issue of research. However, measuring tourists’ happiness is a changeling problem. In this paper we present research on measuring tourists’ happiness. First, we have developed a model to explain the effect of different life domains on tourists’ happiness. Results indicated that both satisfaction with their family life and satisfaction with their jobs and activities play a significant role in determining overall happiness. After that, we have developed a model to identify which QoL factors influence tourists’ happiness. Results indicated that both present tourists’ QoL and QoL of their friends have a significant effect on tourists’ general happiness. A survey sample of tourists in the Algarve was used to test binary logistic regression models to detect factors affecting the probability of being at a specific level of happiness.
- The cultural offer as a tourist product in coastal destinations: The case of Algarve, PortugalPublication . Pinto, Patrícia; Manuela Guerreiro, Maria; Mendes, Júlio; Silva, João AlbinoLocated in the south of Portugal, the Algarve is the most important Portuguese tourism destination. As with most coastal destinations, sun and beach represents the main tourist product. Previous research suggests that cultural products can add value to the core product of a destination, enhancing its competitiveness. However, few empirical studies have examined this premise in coastal destinations. Based on the responses obtained from a questionnaire applied to tourists visiting the Algarve in the Summer of 2007, this study shows that when tourists experience high levels of satisfaction regarding the cultural offer available at the destination they sense that the tourist experience expanded their knowledge and intellectual horizons. Then, the study shows that this feeling of ‘‘cultural enrichment’’ is a contributing factor to the willingness to revisit the destination. The study concludes by discussing the implications of the findings obtained in improving the competitiveness of costal destination.