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Designing compelling accommodationscapes: Testing a framework in a rural context

2021Journal article Open access
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dc.contributor.authorAGAPITO, DORA
dc.contributor.authorPinto, Patrícia
dc.contributor.authorAscenção, Mário Passos
dc.contributor.authorTuominen, Pasi
dc.date.accessioned2023-05-02T08:52:19Z
dc.date.available2023-05-02T08:52:19Z
dc.date.issued2021
dc.description.abstractWell-designed experiencescapes are deemed a key factor in the marketing of tourist experiences aiming at positive tourists’ responses. However, this aspect has been underrepresented in empirical research focused on accommodation businesses. This study proposes the construct compelling accommodationscape and empirically tests a theoretical framework in a rural context through the lens of experiential marketing. The proposed construct is presented as the external stimuli that underlie an engaging context of the guest experience in lodging units, based on the idea that a holistic approach to stimuli can evoke interest and attention; and, subsequently, act as a driver to positive action. Apart from physical stimuli and staff performance, which have been the factors more commonly examined in services marketing, the construct compelling accommodationscape extends the servicescape approach by also addressing product-related factors, the existence of a theme and social interactions. Structural equation modelling applied to data from a survey administered in rural lodgings in Southwest Portugal supports that the five external factors underlie the proposed construct. In turn, compelling accommodationscape is positively related to tourists’ satisfaction and positive behavioural intentions. Theoretical and practical implications are provided for scholars and rural accommodation managers.pt_PT
dc.description.sponsorshipTekes – The Finnish Funding Agency for Innovation through the project “Box: Imagineering Future Services”pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1177/1467358420972753pt_PT
dc.identifier.eissn1742-9692
dc.identifier.urihttp://hdl.handle.net/10400.1/19505
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSagept_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectExperiencescapept_PT
dc.subjectAccommodationscapept_PT
dc.subjectServicescapept_PT
dc.subjectHospitalitypt_PT
dc.subjectTourism experience designpt_PT
dc.subjectTourism experience marketingpt_PT
dc.subjectGuest satisfactionpt_PT
dc.subjectGuest loyaltypt_PT
dc.subjectFrameworkpt_PT
dc.subjectRural accommodationpt_PT
dc.titleDesigning compelling accommodationscapes: Testing a framework in a rural contextpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage274pt_PT
oaire.citation.issue3pt_PT
oaire.citation.startPage259pt_PT
oaire.citation.titleTourism and Hospitality Researchpt_PT
oaire.citation.volume21pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameMIGUEL AGAPITO
person.familyNamePinto
person.givenNameDORA LÚCIA
person.givenNamePatrícia
person.identifier.ciencia-idE81D-1D5A-2CB0
person.identifier.ciencia-id1215-D615-204C
person.identifier.orcid0000-0002-2568-3720
person.identifier.orcid0000-0002-3153-2830
person.identifier.ridC-3197-2018
person.identifier.scopus-author-id57200566502
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationd8508ec1-aab0-413d-918f-f7d6f5d137c3
relation.isAuthorOfPublication9edd3100-4c78-4492-bd19-469a31b7253a
relation.isAuthorOfPublication.latestForDiscovery9edd3100-4c78-4492-bd19-469a31b7253a
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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