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Relatório de estágio curricular: Algardata
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 13.89 MB | Adobe PDF |
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Abstract(s)
De forma a concluir o ciclo de estudos de Gestão de Marketing, oferecido pela Faculdade
de Economia da Universidade do Algarve, foi realizado o estágio curricular no
Departamento de Marketing da Algardata, empresa de sistemas informáticos que atua na
esfera nacional e internacional, e respetivo relatório. A escolha esta opção de finalização
de curso decorreu da vontade de poder pôr em prática, em contexto real de empresa, os
conhecimentos teóricos adquiridos ao longo do mestrado, desenvolvendo dessa forma
também competências práticas em marketing.
O propósito deste documento é o de descrever as tarefas realizadas ao longo de 320 horas
de estágio, enquadrando a ação numa revisão de literatura que aborda conceitos básicos
de marketing assim como da relação do marketing a par das tecnologias (de forma a
relacionar ambas temáticas presentes neste estágio).
As funções desempenhadas centravam-se inicialmente e principalmente no planeamento
de marketing e de ações de melhoria para a Algardata e para uma empresa do grupo,
Techland. Não obstante, a produção de conteúdos para redes sociais e blog também fez
parte das tarefas realizadas pela estagiária.
O relatório está dividido em cinco capítulos: introdução, enquadramento teórico das
principais temáticas do estágio, metodologia de investigação que guiou a atuação da
aprendiz no contexto de estágio, descrição da empresa acolhedora de estágio e das tarefas
realizadas pela estagiária e, por fim, as considerações finais acompanhadas de uma
reflexão crítica sobre o estágio curricular.
A realização deste estágio confirmou a importância desta componente para o
desenvolvimento de competências na área do marketing, pois permitiu aplicar a teoria
adquirida num ambiente real, aumentando assim as competências técnicas,
comunicacionais e criativas necessárias para o futuro profissional da estagiária.
In order to complete the Marketing Management study cycle, offered by the Faculty of Economics, University of Algarve, a curricular internship was carried out at the Marketing Department of Algardata, a computer systems company that operates in the national and international sphere, and the respective report. The choice of this option came from the desire to be able to put into practice, in a real company context, the theoretical knowledge acquired during the master's degree, thus also developing practical skills in marketing. The purpose of this document is to describe the tasks carried out over the course of 320 hours of internship. Action-based research was framed by a literature review that addressed principles of marketing, as well as the relationship of marketing alongside technologies (in order to relate both themes present at this internship). The tasks performed were initially and mainly focused on marketing planning and improvement actions for Algardata and for a company of the group, Techland. However, the production of content for social networks and blog was also part of the tasks performed by the intern. The report is divided into five chapters: introduction, theoretical framework of the main themes of the internship, research methodology that guided the apprentice's performance in the internship context, description of the company hosting the internship and the tasks performed by the intern. Finally, the final considerations were accompanied by a critical reflection on the curricular internship. The completion of this internship confirmed the importance of this component for the development of skills in the field of marketing, as it allowed the application of the theory acquired in a real environment, thus increasing the technical, communication and creative skills necessary for the intern's professional future.
In order to complete the Marketing Management study cycle, offered by the Faculty of Economics, University of Algarve, a curricular internship was carried out at the Marketing Department of Algardata, a computer systems company that operates in the national and international sphere, and the respective report. The choice of this option came from the desire to be able to put into practice, in a real company context, the theoretical knowledge acquired during the master's degree, thus also developing practical skills in marketing. The purpose of this document is to describe the tasks carried out over the course of 320 hours of internship. Action-based research was framed by a literature review that addressed principles of marketing, as well as the relationship of marketing alongside technologies (in order to relate both themes present at this internship). The tasks performed were initially and mainly focused on marketing planning and improvement actions for Algardata and for a company of the group, Techland. However, the production of content for social networks and blog was also part of the tasks performed by the intern. The report is divided into five chapters: introduction, theoretical framework of the main themes of the internship, research methodology that guided the apprentice's performance in the internship context, description of the company hosting the internship and the tasks performed by the intern. Finally, the final considerations were accompanied by a critical reflection on the curricular internship. The completion of this internship confirmed the importance of this component for the development of skills in the field of marketing, as it allowed the application of the theory acquired in a real environment, thus increasing the technical, communication and creative skills necessary for the intern's professional future.
Description
Keywords
Planeamento de marketing Marketing digital Marketing de conteúdo Marketing de serviços