The development and trial of beyond 2050 polylogues as a tool for future-thinking in business tourism

Ormerod, Neil; Isaac, Samantha; Wood, Emma Harriet; Calver, Julia; Musgrave, James; Bowdin, Glenn A. J.; Sterchele, Davide

http://hdl.handle.net/10400.1/26621

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In this methodology research letter, we describe the development, piloting and large-scale trial of an experimental concurrent group discussion approach. Specifically, we detail how we used provocative 2050 scenarios to ‘open up’ future thinking, facilitate multiple polylogues and efficiently collect large sample qualitative data. The method was trialled with 120 business tourism professionals at the International Congress and Convention Association (ICCA) conference in Glasgow in 2023. We conclude by reflecting on our learning from the large-scale trial and consider how this method can be developed for other tourism research applications.