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Publication
Gestão de stocks na farmácia comunitária
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.68 MB | Adobe PDF |
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Abstract(s)
A crise económica em Portugal e as alterações legislativas que se fizeram sentir ao longo das últimas décadas vieram impactar de forma negativa o setor das farmácias comunitárias em Portugal. Num mercado cada vez mais competitivo e em que as exigências do público são cada vez maiores e mais seletivas, questões como garantir a fidelização dos utentes à farmácia, enquanto se garante a rentabilidade do negócio, são aspetos que assolam o farmacêutico comunitário, no seu dia a dia. A gestão de stocks surge assim no dia a dia do farmacêutico como uma tarefa fundamental para garantir a eficiência operacional, a satisfação dos utentes e a
viabilidade financeira da farmácia. Uma boa gestão de stocks permite manter um equilíbrio favorável entre a procura e oferta de produtos de saúde, evitando ruturas de stock, associadas a uma má gestão, sem prejuízo para a saúde dos utentes. Um controlo adequado dos níveis de stock de forma cuidada, assegura a disponibilidade contínua de produtos essenciais, otimizando o atendimento ao cliente e assegurando uma melhoria continua na gestão dos recursos disponíveis. O farmacêutico no papel de gestor, assegura a coexistência e equilíbrio entre a parte económica/empresarial e a social/sanitária, assegurando a viabilidade financeira sem que seja descurada a ética profissional. A presente dissertação pretende realizar uma reflexão sob a importância da gestão de stocks na farmácia comunitária e o impacto que uma gestão otimizada tem no dia a dia da farmácia, iniciando-se com uma breve análise e caracterização do setor farmacêutico em Portugal, e de seguida, avaliando a importância da gestão de stocks, incidindo sob as dificuldades enfrentadas pelo farmacêutico no papel de gestor.
The economic crisis in Portugal, along with the legislative changes over the past decade, has negatively impacted the community pharmacy sector in the country. In an increasingly competitive market, where public demands are growing and becoming more elective, issues such as ensuring customer loyalty to the pharmacy while maintaining business profitability are daily challenges faced by community pharmacists. Stock management, therefore, becomes a crucial task for pharmacists, essential to ensuring operational efficiency, customer satisfaction, and the financial viability of the pharmacy. Effective stock management allows for a favorable balance between the demand for and supply of health products, preventing stockouts, which are often associated with poor management, without compromising patient health. Careful control of stock levels ensures the continuous availability of essential products, optimizing customer service and leading to continuous improvement in the management of available resources. As managers, pharmacists ensure a balance between the economic and business aspects and the social and health responsibilities of the pharmacy, maintaining financial viability without compromising professional ethics. This dissertation aims to reflect on the importance of stock management in community pharmacies and the impact that optimized management has on the daily operations of the pharmacy. It begins with a brief analysis and characterization of the pharmaceutical sector in Portugal, followed by an evaluation of the importance of stock management, focusing on the challenges faced by pharmacists in their role as managers.
The economic crisis in Portugal, along with the legislative changes over the past decade, has negatively impacted the community pharmacy sector in the country. In an increasingly competitive market, where public demands are growing and becoming more elective, issues such as ensuring customer loyalty to the pharmacy while maintaining business profitability are daily challenges faced by community pharmacists. Stock management, therefore, becomes a crucial task for pharmacists, essential to ensuring operational efficiency, customer satisfaction, and the financial viability of the pharmacy. Effective stock management allows for a favorable balance between the demand for and supply of health products, preventing stockouts, which are often associated with poor management, without compromising patient health. Careful control of stock levels ensures the continuous availability of essential products, optimizing customer service and leading to continuous improvement in the management of available resources. As managers, pharmacists ensure a balance between the economic and business aspects and the social and health responsibilities of the pharmacy, maintaining financial viability without compromising professional ethics. This dissertation aims to reflect on the importance of stock management in community pharmacies and the impact that optimized management has on the daily operations of the pharmacy. It begins with a brief analysis and characterization of the pharmaceutical sector in Portugal, followed by an evaluation of the importance of stock management, focusing on the challenges faced by pharmacists in their role as managers.
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Keywords
Farmácia comunitária Gestão financeira Gestão Stock Farmacêutico gestor Marketing