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A modelação da realidade concorrencial no sector de alojamento hoteleiro: o caso de Évora
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Abstract(s)
A crescente notoriedade turística de Évora repercute-se, por certo, no
progressivo incremento, quantitativo e qualitativo, da sua oferta de alojamento
hoteleiro. Tratando-se, hoje em dia, de um local privilegiado de concentração de
estabelecimentos hoteleiros, à escala regional do Alentejo Central, torna-se imperiosa
uma avaliação da realidade concorrencial actual do sector de alojamento hoteleiro de
Évora.
Na concretização de tal objectivo, a presente dissertação expõe o processo de
modelação do comportamento concorrencial dos estabelecimentos hoteleiros eborenses.
Enunciando, em concreto, as questões centrais relativas à definição/estimação de um
modelo multiequacional, de natureza estática e recursiva, que permita examinar o
distanciamento concorrencial estratégico entre os estabelecimentos hoteleiros
implantados nos espaços geográfico e hoteleiro (espaço-produto) de Évora.
Propostas, à partida, três hipóteses teóricas sobre comportamentos
concorrenciais entre estabelecimentos hoteleiros (estratégia de similitude pura;
estratégia de diferenciação pura; estratégia intermédia/equilíbrio), os resultados obtidos
na investigação vão de encontro à primeira das hipóteses avançadas, significando assim
que os estabelecimentos hoteleiros eborenses tendem a ser similares, ou seja, tendem a
estar próximos tanto no espaço geográfico como de produto.
The growing tourist noloriety of Évora has undoubtcdly intluenced the provision of hotel aceommodation and availahility, hoth quantitatively and qualitatively. The faet that Évora is today a privileged eity with ample hotel establishments, located centrally in lhe provinee of Alentejo, makes it important to assess the eurrent competitive reality of the existing hotel sector/industry. In order to understand these issues more fully, this dissertation looks to study lhe modelling of Évora's hotel establishments in terms of competitiveness. In specific, key questions such as, lhe definition of a static and recursive multiequalion model, in order lo examine lhe strategic competitive edge among hotel establishments sei in Évora, will be raised. Three theoretical hypotheses on competitive bchaviour among hotel establishments: pure similarity strategy, pure differentiation strategy, and intermediate/balance strategy, are proposed. The resulls obtained in this research are consistent with the first hypothesis that suggests that Évora"s hotel establishments tend to be similar, i.e., tend to be close both in terms of geography and product.
The growing tourist noloriety of Évora has undoubtcdly intluenced the provision of hotel aceommodation and availahility, hoth quantitatively and qualitatively. The faet that Évora is today a privileged eity with ample hotel establishments, located centrally in lhe provinee of Alentejo, makes it important to assess the eurrent competitive reality of the existing hotel sector/industry. In order to understand these issues more fully, this dissertation looks to study lhe modelling of Évora's hotel establishments in terms of competitiveness. In specific, key questions such as, lhe definition of a static and recursive multiequalion model, in order lo examine lhe strategic competitive edge among hotel establishments sei in Évora, will be raised. Three theoretical hypotheses on competitive bchaviour among hotel establishments: pure similarity strategy, pure differentiation strategy, and intermediate/balance strategy, are proposed. The resulls obtained in this research are consistent with the first hypothesis that suggests that Évora"s hotel establishments tend to be similar, i.e., tend to be close both in terms of geography and product.
Description
Dissertação de mest. em Gestão Empresarial, Faculdade de Economia, Univ. do Algarve, 2006
Keywords
Modelação Distanciamento Concorrencial Alojamento Hoteleiro Modelos Multiequacionais Recursivos Método dos Mínimos Quadrados Ordinários