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Sensory marketing and tourist experiences

dc.contributor.authorAgapito, Dora
dc.contributor.authorPinto, Patrícia
dc.contributor.authorMendes, Júlio
dc.date.accessioned2014-07-07T12:00:19Z
dc.date.available2014-07-07T12:00:19Z
dc.date.issued2012
dc.description.abstractMarketing has been increasing its focus on the role of the five human senses in consumer behaviour, since research under the experiential paradigm has pointed to multisensory stimuli as intensifiers of consumers’ experiences, such as tourist experiences. Whereas previous studies in tourism touted vision, current research claims a holistic approach to sight, hearing, smell, taste and touch in order to develop effective communication and branding strategies, as well to boost the performance of destinations and tourist organizations by designing and creating conditions to enhance tourist experiences. This study aims to present the main contributions of the literature on a sensory marketing approach to the tourist experience, and to discuss some preliminary results of an empirical study on the role of human senses in tourist experiences in rural areas. Data analysis from a questionnaire presented to tourists supports the multisensory nature of tourist experiences and the importance of the five senses to the intensity of the experience.por
dc.identifier.citationDora Agapito, Patrícia Oom do Valle e Júlio Mendes. 2012. Sensory marketing and tourist experiences. Spatial and Organizational Dynamics Discussions Papers. 10: 7-19.por
dc.identifier.issn1647-3183
dc.identifier.otherAUT: DLA02368; AUT: PVA00075; AUT: JME00456;
dc.identifier.urihttp://hdl.handle.net/10400.1/4696
dc.language.isoengpor
dc.peerreviewedyespor
dc.publisherResearch Centre for Spatial and Organizational Dynamicspor
dc.subjectsensory marketingpor
dc.subjectfive sensespor
dc.subjecttourist experiencespor
dc.subjectexperiential paradigmpor
dc.titleSensory marketing and tourist experiencespor
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage19por
oaire.citation.startPage7por
oaire.citation.titleSpatial and Organizational Dynamics Discussions Paperspor
oaire.citation.volume10por
person.familyNameMIGUEL AGAPITO
person.familyNamePinto
person.familyNameda Costa Mendes
person.givenNameDORA LÚCIA
person.givenNamePatrícia
person.givenNameJúlio
person.identifier.ciencia-idE81D-1D5A-2CB0
person.identifier.ciencia-id1215-D615-204C
person.identifier.ciencia-id5713-4693-71D2
person.identifier.orcid0000-0002-2568-3720
person.identifier.orcid0000-0002-3153-2830
person.identifier.orcid0000-0003-2900-418X
person.identifier.ridC-3197-2018
person.identifier.scopus-author-id57200566502
rcaap.rightsrestrictedAccesspor
rcaap.typearticlepor
relation.isAuthorOfPublicationd8508ec1-aab0-413d-918f-f7d6f5d137c3
relation.isAuthorOfPublication9edd3100-4c78-4492-bd19-469a31b7253a
relation.isAuthorOfPublication241da1df-cabc-41d3-952a-8cbcb2c07777
relation.isAuthorOfPublication.latestForDiscoveryd8508ec1-aab0-413d-918f-f7d6f5d137c3

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