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The fish biology and firms’ internationalisation: the process explained through a metaphor
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Orientador(es)
Resumo(s)
Globalisation has changed the way companies face the challenges of international markets, representing a path to expansion and sometimes survival in the context of global competitiveness. This study investigates how companies face the stimuli of market expansion within the particular challenges of internationalisation. We incorporated two different studies into this study, where we proposed and tested a theoretical model.
To this end, we included a quantitative survey made up of a sample of 406 managers of Portuguese companies, where we showed that the barriers are overcome with greater planning on the part of the companies and that the greater the planning on the part of the companies, the higher the expectations of a high financial return. Subsequently, we used a quantitative survey based on 100 questionnaires with CEOs of internationalised companies, which made it possible to outline a crucial diagnosis of the internationalisation process in the Covid-19 period and future expectations.
This article aims to contribute to the literature and provides important implications for theory and practice in the area of barriers that have an impact on the business fabric, on planning and on companies’ expectations in international markets, based on government stimuli that will enable the national economy to position itself in the global market, stimulating economic growth and contributing to improved competitiveness, innovation and a commitment to digitalisation.
Descrição
Palavras-chave
Barriers Companies Competitiveness Innovation Internationalisation Stimuli Sustainability
Contexto Educativo
Citação
Editora
Springer Nature Switzerland