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Advisor(s)
Abstract(s)
In recent years, the relationship between behavior and innovation has come to be globally
accepted as a prerequisite of business success (Li et al., 2022). Innovative behavior is seen
as an introduction to the application and development of new ideas, processes, initiatives, or
actions by qualified professionals (RoŽman and Štrukelj, 2021). Developed either individually
or collectively, innovative behavior drives creativity and is directly linked to a multitude of
behaviors that lead to the generation of new ideas, initiatives, and value for new companies’
products and services (Barbosa et al., 2022).
Description
Keywords
Innovative behavior Entrepreneurship Innovation Online behavior Innovation and research