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O Programa Cultural 365 Algarve nos Social Media
| Name: | Description: | Size: | Format: | |
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| 2.83 MB | Adobe PDF |
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Abstract(s)
O presente relatório descreve as atividades desenvolvidas ao longo do estágio curricular, realizado no Programa Cultural 365 Algarve, no âmbito do Mestrado em Marketing Management, na Faculdade de Economia da Universidade do Algarve. O principal objetivo é perceber quais as práticas profissionais e formas de intervenção nos domínios da Gestão Cultural, Marketing de Eventos e Marketing Digital a aplicar em contexto laboral.
O relatório é constituído por duas partes essenciais: a revisão de literatura, onde é feito um enquadramento teórico para as tarefas realizadas em estágio; e um enquadramento prático do estágio onde descrevo todas as tarefas desempenhadas ao longo do período de estágio.
Na revisão de literatura são abordados temas relacionados com as atividades desenvolvidas ao longo do estágio. Sobre o tema eventos foi feito um levantamento das suas definições, classificações e tipologias. E o conceito de marketing tradicional, a sua evolução e o marketing de eventos. Conclui-se o enquadramento teórico com um levantamento de conceitos sobre o tema Marketing Digital e os Social Media.
No enquadramento prático é feita uma descrição da entidade acolhedora, as suas linhas orientadoras, objetivos, o conceito, análise SWOT, o seu impacto na região, caracterização do estágio, descrição das funções e tarefas desempenhadas e a relação entre as funções e a formação académica.
A descrição das tarefas desempenhadas e as conclusões obtidas no estágio, constituem, assim pontos de ligação entre o enquadramento teórico e prático do relatório, criando assim uma relação sólida entre as funções desempenhadas e a formação académica.
This report describes the activities throughout the traineeship at the Cultural Program 365 Algarve, under the Master in Marketing Management, of the Business School of the University of Algarve. The main goal is to understand which professional practices and forms of intervention in the fields of Cultural Management, Event Marketing and Digital Marketing to apply in the work context. The report consists of two essential parts: the literature review, where a theoretical framework for the tasks performed in internship is made; and a practical framework where I describe all the tasks performed during the internship period. In the literature review, topics related to the activities developed during the internship are addressed. On the theme of events, a search was made of their definitions, classifications and typologies. It is the concept of traditional marketing, its evolution and event marketing. The theoretical framework is concluded with a survey of concepts on the topic of Digital Marketing and Social Media. In practice framework is made a description of the host entity, its lines guiding the s, goals, the concept, SWOT analysis, its impact on the region, characterization stage, define the duties and tasks performed and the relationship between functions and the academic training. The description of the performed tasks and conclusions on traineeship, thus constitute a touchpoint between the theoretical and practical framework, thus creating a solid relationship between the tasks performed and the academic training.
This report describes the activities throughout the traineeship at the Cultural Program 365 Algarve, under the Master in Marketing Management, of the Business School of the University of Algarve. The main goal is to understand which professional practices and forms of intervention in the fields of Cultural Management, Event Marketing and Digital Marketing to apply in the work context. The report consists of two essential parts: the literature review, where a theoretical framework for the tasks performed in internship is made; and a practical framework where I describe all the tasks performed during the internship period. In the literature review, topics related to the activities developed during the internship are addressed. On the theme of events, a search was made of their definitions, classifications and typologies. It is the concept of traditional marketing, its evolution and event marketing. The theoretical framework is concluded with a survey of concepts on the topic of Digital Marketing and Social Media. In practice framework is made a description of the host entity, its lines guiding the s, goals, the concept, SWOT analysis, its impact on the region, characterization stage, define the duties and tasks performed and the relationship between functions and the academic training. The description of the performed tasks and conclusions on traineeship, thus constitute a touchpoint between the theoretical and practical framework, thus creating a solid relationship between the tasks performed and the academic training.
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Keywords
Eventos Marketing de eventos Marketing Marketing digital Estratégia Social media