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Digital tourism: an alternative view on cultural intangible heritage and sustainability in Tavira, Portugal

dc.contributor.authorGonçalves, Alexandra Rodrigues
dc.contributor.authorDorsch, Laura
dc.contributor.authorFigueiredo, Mauro
dc.date.accessioned2022-03-11T16:24:47Z
dc.date.available2022-03-11T16:24:47Z
dc.date.issued2022-03-02
dc.date.updated2022-03-10T14:18:28Z
dc.description.abstractThe digitalization of cultural routes and virtual storytelling has emerged as a way of showcasing to individuals the heritage of different cultural universes. Regarding this fractional environment, and as a by-product of the international EU funded iHERITAGE project, (B_A.2.1_0056), the goal is to create, through an innovation-driven growth process and technological transfer, brand strategies for the affirmation and better knowledge of intangible realities in the Mediterranean region. The Sicilian Tourism Department in Italy is the project’s lead beneficiary, with representative partners throughout six Mediterranean countries (Italy, Egypt, Spain, Jordan, Lebanon, Portugal). The case study in Portugal is being developed in Tavira, through the intangible cultural heritage of the Mediterranean diet. The research based on the cultural experience, the history of the landscape and the sense of identity and continuity of knowledge is reassigned into a digital platform—the creation of apps and, within this, the design of a virtual route that navigates key geographical places. These apps will later revolve around one of the cultural elements of the Mediterranean, namely, the olive oil activity, with a detailed presentation of the manufacturing process, as well as its didactic interpretation and dissemination about the protection and conservation of Mediterranean research. The methodological approach is developed through the analysis and interpretation of a detailed list of references, fieldwork in a plurality of sites, contextual inquiries and interviews. As a powerful tool for internet marketing and research, these apps will reinforce identity, hospitality and tourism enterprises connected through the virtual itinerary, allowing a closer interaction between tourists and locals, endorsing the rise of technological development, as well as to drastically reduce environmental and ecological risks.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifierdoi: 10.3390/su14052912
dc.identifier.citationSustainability 14 (5): 2912 (2022)pt_PT
dc.identifier.doi10.3390/su14052912pt_PT
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.1/17680
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectIntangible cultural heritagept_PT
dc.subjectTourismpt_PT
dc.subjectAugmented virtual realitypt_PT
dc.subjectHospitalitypt_PT
dc.subjectIdentity Mediterranean dietpt_PT
dc.subjectCulturept_PT
dc.titleDigital tourism: an alternative view on cultural intangible heritage and sustainability in Tavira, Portugalpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue5pt_PT
oaire.citation.startPage2912pt_PT
oaire.citation.titleSustainabilitypt_PT
oaire.citation.volume14pt_PT
person.familyNameRodrigues Gonçalves
person.familyNameDorsch
person.familyNameFigueiredo
person.givenNameAlexandra
person.givenNameLaura
person.givenNameMauro
person.identifier.ciencia-id9717-7E8F-9B37
person.identifier.ciencia-id2F1E-E93D-B252
person.identifier.orcid0000-0003-3796-1801
person.identifier.orcid0000-0003-1215-5467
person.identifier.orcid0000-0001-9394-4868
person.identifier.scopus-author-id22333823900
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication3a2b8aab-d83c-406c-8ee9-3df493673c90
relation.isAuthorOfPublication47e23a1e-3c88-46b0-a0d5-7309405639fe
relation.isAuthorOfPublication3bcfae6f-f5b9-4eb6-b12e-6d25f2865305
relation.isAuthorOfPublication.latestForDiscovery47e23a1e-3c88-46b0-a0d5-7309405639fe

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