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Social networks and digital influencers: their role In customer decision journey in tourism

dc.contributor.authorGuerreiro, C
dc.contributor.authorViegas, Margarida
dc.contributor.authorGuerreiro, Manuela
dc.date.accessioned2020-07-24T10:53:09Z
dc.date.available2020-07-24T10:53:09Z
dc.date.issued2019
dc.description.abstractSeveral studies have shown the impact of social media on tourism and the role of digital influencers. However, the relationship between social media, digital influencers, and the customer decision journey has not been much studied. To help fill this gap, the present study examines the role of digital influencers during each phase of the customer decision journey using an online survey. The findings from 244 social media users show that the majority use social networks when planning a trip, however, sharing the experiences of other travellers is not a relevant aspect. While, overall, digital influencers have no significant impact, their followers tend to value their content, visit the sites they suggest, and share their own experiences, mostly through Instagram.
dc.description.sponsorshipFCT-Foundation for Science and TechnologyPortuguese Foundation for Science and Technology [UID/SOC/04020/2019]
dc.identifier.issn1647-3183
dc.identifier.urihttp://hdl.handle.net/10400.1/14457
dc.language.isoeng
dc.peerreviewedyes
dc.publisherCieo, Research Center Spatial & Organizational Dynamics
dc.subjectWord-Of-Mouth
dc.subjectUser-generated-content
dc.subjectConsumer-behavior
dc.subjectExperiences
dc.subjectImpact
dc.subjectMedia
dc.subjectEwom
dc.subjectClassification
dc.subjectDeterminants
dc.subjectCredibility
dc.titleSocial networks and digital influencers: their role In customer decision journey in tourism
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage260
oaire.citation.issue3
oaire.citation.startPage240
oaire.citation.titleJournal of Spatial and Organizational Dynamics
oaire.citation.volume7
person.familyNameArraes Viegas
person.familyNameMartins Guerreiro
person.givenNameMargarida
person.givenNameMaria Manuela
person.identifier.ciencia-idBB1A-87E0-11F1
person.identifier.ciencia-id0616-9DC2-CCD3
person.identifier.orcid0000-0002-0368-7157
person.identifier.orcid0000-0002-6398-9712
person.identifier.scopus-author-id38361439300
rcaap.rightsopenAccess
rcaap.typearticle
relation.isAuthorOfPublication3b1310a4-2e68-4684-81a7-968ce0934fff
relation.isAuthorOfPublication170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isAuthorOfPublication.latestForDiscovery3b1310a4-2e68-4684-81a7-968ce0934fff

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