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Publication
Turismo, marketing e novos residentes: o caso de Almancil
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Authors
Abstract(s)
Com esta investigação pretende-se analisar as percepções dos proprietários de uma residência secundária na Quinta do Lago, empreendimento turístico localizado em Almancil relativamente aos serviços prestados por esta freguesia e sua qualidade, imagem percebida e grau de satisfação global. Realizou-se um inquérito por questionário junto dos proprietários da Quinta do Lago.
Os resultados do estudo empírico demonstram que os principais motivos que levaram estes proprietários a adquirir uma residência foram a segurança e a privacidade. Dos serviços prestados em Almancil são os restaurantes e os supermercados os mais procurados e igualmente os melhores classificados, em termos de qualidade. A imagem deste lugar assenta novamente na segurança e também na hospitalidade dos residentes.
Conclui-se ainda, que os proprietários encontram-se satisfeitos com Almancil, razão para que os actores locais mantenham ou melhorem as suas estratégias relativamente aos serviços prestados, pois um lugar de sucesso e residentes satisfeitos podem ser sinónimo de recomendação de visitas e até, futuramente de aquisição de novas propriedades.
This work analyses owners perceptions on second home residencies in Quinta do Lago, a touristic development located in Almancil, in regard to services provided by the parish, it’s quality, image and degree of global satisfaction, through the use of questionnaires. The results of these, demonstrate that the main motives that lead these owners to acquire a second residence, were based on security and privacy. The restaurants and supermarkets are classified as the best in terms of quality and demand. Almancil reflects an image once again based on the security and the hospitality of its residents. It was also concluded, that the owners find themselves satisfied with Almancil. The reason being was that the local council administration is consistently updating their strategies relatively to the services provided. In conclusion the owners of a secondary residence in Quinta do Lago are satisfied is a success. Through the marketing “word of mouth” we achieve future visitors, which mean future buyers.
This work analyses owners perceptions on second home residencies in Quinta do Lago, a touristic development located in Almancil, in regard to services provided by the parish, it’s quality, image and degree of global satisfaction, through the use of questionnaires. The results of these, demonstrate that the main motives that lead these owners to acquire a second residence, were based on security and privacy. The restaurants and supermarkets are classified as the best in terms of quality and demand. Almancil reflects an image once again based on the security and the hospitality of its residents. It was also concluded, that the owners find themselves satisfied with Almancil. The reason being was that the local council administration is consistently updating their strategies relatively to the services provided. In conclusion the owners of a secondary residence in Quinta do Lago are satisfied is a success. Through the marketing “word of mouth” we achieve future visitors, which mean future buyers.
Description
Dissertação de Mestrado, Gestão e Desenvolvimento em Turismo, Faculdade de Economia, Universidade do Algarve, 2009
Keywords
Turismo Segunda residência Marketing de lugares