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O impacto da pandemia covid-19 nas viagens low cost: o caso do Abreu Express
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| 2.03 MB | Adobe PDF |
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Abstract(s)
O presente relatório é apresentado como o trabalho final para a obtenção do grau de Mestre no âmbito do Mestrado em Gestão de Marketing, da Faculdade de Economia, da Universidade do Algarve. Tendo como cenário, um contexto de adaptação “pós- pandémico”, este relatório de estágio, tem como principal objetivo analisar quais os impactos da Pandemia Covid-19 no website Abreu Express.
As mudanças ocorridas ao longo dos tempos, na conjuntura global e principalmente através das novas tecnologias, têm provocado mudanças e impactos na vida dos consumidores. Nos dias de hoje, o marketing tem uma importância ainda mais fulcral nas organizações, e tornou-se um dos principais elementos de desenvolvimento económico e social na sociedade.
Através desta oportunidade, pretende-se contextualizar a problemática teórica do impacto da pandemia Covid-19 nas viagens low cost a partir de um estudo de caso que tem como cenário empírico a empresa Viagens Abreu, mais precisamente o website Abreu Express. Alicerçado a uma revisão de literatura e um estágio in loco, o propósito deste relatório é descrever as atividades desenvolvidas, de forma a unir a prática e a teoria estudada.
Para alcançar este objetivo, recorreu-se à pesquisa bibliográfica, observação participante e a utilização de dados secundários disponibilizados pela empresa. Através dos resultados apresentados neste relatório de estágio, é possível observar as mudanças de comportamento dos utilizadores no website Abreu Express no período pré e pós pandemia. Para finalizar, é importante referir que este estágio curricular manifesta uma componente crucial para obter conhecimentos e aptidões especificas num ambiente empresarial.
This report is presented as the final work towards obtaining a master’s degree within the scope of the master’s degree in marketing management, from the Faculty of Economics, University of Algarve. Taking as a backdrop, a “post-pandemic” adaptation context, this internship report’s main objective is to analyze the impacts of the Covid-19 Pandemic on the Abreu Express website. The changes that have occurred over time, in the global situation and mainly through new technologies, have caused changes and impacts in the lives of consumers. Nowadays, marketing has an even more central importance in organizations, and has become one of the main elements of economic and social development in society. Through this opportunity, we intend to contextualize the theoretical problem of the impact of the Covid-19 pandemic on low-cost travel based on a case study that has as an empirical scenario the company Viagens Abreu, more precisely the Abreu Express website. Based on a literature review and an on-site internship, the purpose of this report is to describe the activities developed, to unite practice and theory studied. To achieve this objective, bibliographical research, participant observation and the use of secondary data made available by the company were used. Through the results presented in this internship report, it is possible to observe changes in user behavior on the Abreu Express website in the pre- and post-pandemic period. Finally, it is important to mention that this curricular internship is a crucial component for obtaining specific knowledge and skills in a business environment.
This report is presented as the final work towards obtaining a master’s degree within the scope of the master’s degree in marketing management, from the Faculty of Economics, University of Algarve. Taking as a backdrop, a “post-pandemic” adaptation context, this internship report’s main objective is to analyze the impacts of the Covid-19 Pandemic on the Abreu Express website. The changes that have occurred over time, in the global situation and mainly through new technologies, have caused changes and impacts in the lives of consumers. Nowadays, marketing has an even more central importance in organizations, and has become one of the main elements of economic and social development in society. Through this opportunity, we intend to contextualize the theoretical problem of the impact of the Covid-19 pandemic on low-cost travel based on a case study that has as an empirical scenario the company Viagens Abreu, more precisely the Abreu Express website. Based on a literature review and an on-site internship, the purpose of this report is to describe the activities developed, to unite practice and theory studied. To achieve this objective, bibliographical research, participant observation and the use of secondary data made available by the company were used. Through the results presented in this internship report, it is possible to observe changes in user behavior on the Abreu Express website in the pre- and post-pandemic period. Finally, it is important to mention that this curricular internship is a crucial component for obtaining specific knowledge and skills in a business environment.
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Keywords
Turismo Covid-19 Marketing digital Viagens low-cost Last minute E-commerce