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Advisor(s)
Abstract(s)
O presente relatório de estágio tem como objetivo dar a conhecer a todos os leitores
as atividades desenvolvidas no âmbito do estágio curricular no hotel Arctic Bath, como
parte da especialização em Marketing Turístico do Mestrado em Turismo da Escola
Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve.
O trabalho encontra-se dividido em quatro capítulos: no primeiro capítulo, estão
descritos os objetivos do estágio, a metodologia adotada e a importância da gestão das
experiências turísticas memoráveis. O objetivo principal deste estágio consistiu em
adquirir experiência na área de estudos, permitindo, durante a sua execução, identificar,
avaliar e analisar o impacto da experiência turística na unidade hoteleira na memória dos
hóspedes. A abordagem metodológica consistiu na observação participante, uma vez que
esta técnica oferece a oportunidade de observar e documentar as tarefas executadas
enquanto existe uma integração do estagiário na vida social da comunidade local.
No capítulo dois, é apresentada a revisão da literatura, uma revisão teórica com base
na experiência turística no hotel e região em causa, bem como no contexto das atividades
desempenhadas durante o período de estágio.
No terceiro capítulo, procedeu-se à caraterização da entidade, com a posterior
apresentação das diversas atividades desenvolvidas e a sua importância, tanto no contexto
empresarial como para próprio desenvolvimento pessoal e profissional do aluno. O
estágio teve uma duração de aproximadamente oito meses e foi realizado sob a supervisão
da Dra. Klara Ranggård, Diretora Geral do Arctic Bath.
Por último, são descritos alguns dos desafios associados ao estágio, que no final se
transformaram em grandes desafios pessoais e profissionais, tendo em conta o facto da
integração numa organização prestigiada e com uma equipa multicultural, acabando o
processo de aprendizagem com os colegas de trabalho ser muito gratificante.
Durante a realização do estágio existiram algumas limitações, a principal relacionada
com o facto de não ter existido contacto com o Departamento de Marketing e Vendas. A
adaptação às condições climáticas e a carga horária exercida em certas alturas do estágio
foi bastante exigente.
The objetive of the present report is to show all readers the activities undertaken within the curricular internship at Arctic Bath hotel, as part of the Tourism Marketing branch of the master’s degree in Tourism, in the School of Management, Hospitality and Tourism, Universidade do Algarve. This report is divided into four chapters: in the first part, the objectives of the internship, the methodology adopted and the importance of managing memorable tourist experiences are described. The internship’s main objetive was to acquire experience within the area of studies, allowing during its execution, to identify, evaluate and analyze the impact of the tourist experience in the hotel in the memory of the guests. The methodological approach used (participant observation) provided the opportunity to observe and describe the tasks performed while being integrated into the social life of the local community. In the chapter two, a literature review is presented, a theoretical review based on the tourist experience in the hotel and the region, as well as in the context of the activities performed during the internship period. The third chapter characterizes the host organization and so the activities developed and their importance are explained, both in the business context and for the intern’s own personal and professional development. The internship lasted approximately eight months and was completed under the supervision of Klara Ranggård, hotel’s General Manager. At last, the challenges associated to the internship are stated, which some of them ended up turning into great personal and professional challenges, taking into account the integration in a prestigious organization with a multicultural team, plus the learning process along the workmates being very rewarding. There were also faced some limitations, the major one being related to the fact that there was not any contact with the Marketing and Sales Department. Furthermore, the adaptation to the climate conditions and the performed overtime at certain times of the internship was quite demanding.
The objetive of the present report is to show all readers the activities undertaken within the curricular internship at Arctic Bath hotel, as part of the Tourism Marketing branch of the master’s degree in Tourism, in the School of Management, Hospitality and Tourism, Universidade do Algarve. This report is divided into four chapters: in the first part, the objectives of the internship, the methodology adopted and the importance of managing memorable tourist experiences are described. The internship’s main objetive was to acquire experience within the area of studies, allowing during its execution, to identify, evaluate and analyze the impact of the tourist experience in the hotel in the memory of the guests. The methodological approach used (participant observation) provided the opportunity to observe and describe the tasks performed while being integrated into the social life of the local community. In the chapter two, a literature review is presented, a theoretical review based on the tourist experience in the hotel and the region, as well as in the context of the activities performed during the internship period. The third chapter characterizes the host organization and so the activities developed and their importance are explained, both in the business context and for the intern’s own personal and professional development. The internship lasted approximately eight months and was completed under the supervision of Klara Ranggård, hotel’s General Manager. At last, the challenges associated to the internship are stated, which some of them ended up turning into great personal and professional challenges, taking into account the integration in a prestigious organization with a multicultural team, plus the learning process along the workmates being very rewarding. There were also faced some limitations, the major one being related to the fact that there was not any contact with the Marketing and Sales Department. Furthermore, the adaptation to the climate conditions and the performed overtime at certain times of the internship was quite demanding.
Description
Keywords
Experiências turísticas Gestão das experiências memoráveis Hotelaria Turismo de inverno