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Publication
Plano de negócios: criação de uma empresa de serviços de apoio domiciliário
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.67 MB | Adobe PDF |
Authors
Abstract(s)
A inversão demográfica da população e a tendência do seu agravamento
futuro estrangula a capacidade de resposta da Segurança Social, criando uma
oportunidade para a criação de respostas privadas.
Este Projeto consistiu no desenvolvimento de um plano de negócios com
vista à criação de uma empresa privada de prestação de serviços domiciliários,
denominada EMPATIA. O plano de negócios apresenta-se como uma
oportunidade de aprendizagem sobre o serviço que se vai desenvolver e o
segmento de mercado que foca, bem como de reflexão e definição do modelo
de negócio. A viabilidade e sustentabilidade da ideia central de negócio é
estruturada a partir das análises dos ambientes interno e externo e mediante
projeções de resultados, através de instrumentos contabilísticos, como o
balanço e a demonstração de resultados e indicadores financeiros. É neste
contexto que se define a estrutura humana e o marketing mix da futura empresa.
A análise realizada sugere a viabilidade e sustentabilidade do negócio
projetado.
The demographic inversion of the population and the tendency ot its future aggravation strangles the Social Security response capacity, arising the opportunity for private responses. This Project encompasses the development of a business plan for the creation of a private company to provide homecare services, named EMPATIA. The business plan presents itself as an opportunity to learn about the service being developed and the targeted market, as well as for reflection and definition of the business model. The viability and sustainability of the core business idea is structured based on the internal and external environments analysis and by results projections, through financial indicators and accounting tools, such as the balance sheet and the income statement. It is within this framework that the human structure and the marketing mix of the future company are defined. The performed analysis suggests the viability and sustainability of the projected business.
The demographic inversion of the population and the tendency ot its future aggravation strangles the Social Security response capacity, arising the opportunity for private responses. This Project encompasses the development of a business plan for the creation of a private company to provide homecare services, named EMPATIA. The business plan presents itself as an opportunity to learn about the service being developed and the targeted market, as well as for reflection and definition of the business model. The viability and sustainability of the core business idea is structured based on the internal and external environments analysis and by results projections, through financial indicators and accounting tools, such as the balance sheet and the income statement. It is within this framework that the human structure and the marketing mix of the future company are defined. The performed analysis suggests the viability and sustainability of the projected business.
Description
Keywords
Plano de negócios Modelo de negócio Apoio domiciliário Viabilidade financeira Idosos