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Beyond the destination: Storytelling as a tool for experiential marketing

2025-09Capítulo de livro Acesso restrito
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datacite.subject.fosHumanidades
datacite.subject.fosCiências Sociais
datacite.subject.sdg04:Educação de Qualidade
datacite.subject.sdg11:Cidades e Comunidades Sustentáveis
dc.contributor.authorCampos, Ana Cláudia
dc.contributor.authorNogueira, Adriana
dc.contributor.editorMetin
dc.date.accessioned2026-06-08T08:36:49Z
dc.date.available2026-06-08T08:36:49Z
dc.date.issued2025-09
dc.description.abstractThe objectives of this Chapter are to: Emphasise the transition of destination marketing to the experiential perspective; Highlight the role of storytelling in destination marketing; Connect destination storytelling to the experiential marketing approach; Showcase stories that differentiate the tourism destination; Discuss the case of Sagres Fortress, Algarve, Portugal.eng
dc.identifier.citationCampos, A. C., & Nogueira, A. (2025). Beyond the destination: Storytelling as a tool for experiential marketing applied to cultural heritage. In A. Correia & M. Kozak (Eds.), Tourism marketing: The experiential perspective (pp. 65–86). Goodfellow Publishers.
dc.identifier.doi10.23912/9781917433648-6157
dc.identifier.isbn9781917433648
dc.identifier.urihttp://hdl.handle.net/10400.1/29099
dc.language.isoeng
dc.peerreviewedyes
dc.publisherGoodfellow Publishers
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relation.hasversionhttps://www.goodfellowpublishers.com/academic-publishing.php?content=doi&doi=10.23912/9781917433648-6157
dc.rights.uriN/A
dc.subjectDestination
dc.subjectStorytelling
dc.subjectTourism
dc.subjectCultural heritage
dc.subjectMarketing
dc.titleBeyond the destination: Storytelling as a tool for experiential marketingeng
dc.typebook part
dspace.entity.typePublication
oaire.awardNumberUIDB/04020/2020
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage86
oaire.citation.startPage65
oaire.citation.titleTourism Marketing: The Experiential Perspective
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameCampos
person.familyNameNogueira
person.givenNameAna Cláudia
person.givenNameAdriana
person.identifier.ciencia-id9D14-5E90-B55D
person.identifier.ciencia-idCF15-88FF-0B6A
person.identifier.orcid0000-0002-5816-5137
person.identifier.orcid0000-0002-5709-6870
person.identifier.ridG-3392-2016
person.identifier.scopus-author-id56844659700
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication02762b83-254f-4977-b3a5-9e04ba3af91f
relation.isAuthorOfPublicationa0b79ff2-acc2-48d7-a2b0-8c50298da608
relation.isAuthorOfPublication.latestForDiscovery02762b83-254f-4977-b3a5-9e04ba3af91f
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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