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Orientador(es)
Resumo(s)
The objectives of this Chapter are to:
Emphasise the transition of destination marketing to the experiential perspective; Highlight the role of storytelling in destination marketing; Connect destination storytelling to the experiential marketing approach; Showcase stories that differentiate the tourism destination; Discuss the case of Sagres Fortress, Algarve, Portugal.
Descrição
Palavras-chave
Destination Storytelling Tourism Cultural heritage Marketing
Contexto Educativo
Citação
Campos, A. C., & Nogueira, A. (2025). Beyond the destination: Storytelling as a tool for experiential marketing applied to cultural heritage. In A. Correia & M. Kozak (Eds.), Tourism marketing: The experiential perspective (pp. 65–86). Goodfellow Publishers.
Editora
Goodfellow Publishers
Licença CC
Sem licença CC