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Promoting tourism literacy from an educommunicator’s point of view

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This work contributes to the conceptualization of tourism literacy from the approaches of media literacy. In this case, through structured interviews made with Tourism Management Organizations from Algarve, Portugal, we investigate the roles and perceptions of tourism mediators in terms of their relationship with the media and their role as agents of tourism processes from an educommunicative perspective, obtaining relevant information for the systematization of the tourism literacy competence, in terms of the dimensions and indicators for its development.

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Literacia mediática Literacia Turistica Comunicação Educomunicação Turismo

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Universidad de Guadalajara. Centro de Universitario de Ciencias Sociales y Humanidades. Departamento de Estudios de la Comunicación Social

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