Business intelligence applied to tourism

Ramos, Celia

http://hdl.handle.net/10400.1/28312

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Autores

Ramos, Celia

Resumo(s)

Business intelligence is a set of tools, technologies, and operations that enable a company to collect and present valuable data for a tourism organization in dashboards or reports with insightful information, complementing data mining algorithms to produce insights about the business. This environment permits insights into customers' actual needs and preferences and contributes to offering the best tourism experience following the tourist profile and at the same time to identify and develop products and services personalized to tourism customers.

URI

http://hdl.handle.net/10400.1/28312

Projetos de investigação

Research Centre for Tourism, Sustainability and Well-being

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Editora

IGI Global Scientific Publishing

DOI

10.4018/978-1-7998-9220-5.ch034

Coleções

CNT3-Livros (ou partes, com ou sem arbitragem científica)

Licença CC

Sem licença CC

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