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Orientador(es)
Resumo(s)
Co-creation experiences are psychologically complex phenomena.
This chapter discusses how cognitive psychology can add value to the co-creation of experiences. There are different meanings of co-creation and here the focus is on the customer’s mental experience.
This chapter analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from a cognitive perspective, highlighting the importance of attention and active involvement.
Furthermore, it discusses how technologies (augmented reality, robotics, intelligence systems) can prompt experience co-creation. Finally, this chapter examines the literature of co-creation and experiential learning overlap in knowledge building. Opportunities for future empirical research in this area are suggested.
Descrição
Palavras-chave
Co-creation Experiences Cognitive psychology Attention Involvement Experiential learning
Contexto Educativo
Citação
Editora
Emerald