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Abstract(s)
O objectivo fundamental deste trabalho consiste em identificar os grupos estratégicos
existentes no conjunto dos bancos, em 2000 e 2001. a partir de variáveis com carácter
contabilístico. Com o recurso à análise estatística, verifícou-se a existência de Grupos
Estratégicos no sector bancário português, cuja influência se pode reflectir nas
empresas, no que respeita à postura estratégica adoptada, à gestão e a resultados
obtidos. As empresas estão agrupadas na indústria com base nos seus registos relativos
a um conjunto de variáveis estratégicas representativas dos seus recursos competitivos.
A fundamentação teórica do conceito de Grupo Estratégico de empresas assenta numa
comparação das definições alternativas e dos diferentes critérios de classificação
propostos por várias investigações empíricas. Estudou-se ainda a problemática
emergente das investigações empíricas existentes, bem como as implicações derivadas
da análise de Grupos Estratégicos, sobre a temática na banca, em Portugal.
Apesar da sua aplicação, tal como Miller e Friesen (1978), o teste estatístico de
significância dos factores através da análise factorial foi difícil pelo tacto de a amostra
ser pequena e conter muitas variáveis. Com a aplicação da análise de clusters permiliunos
identificar sistematicamente objectos similares.
XI
Chegámos à conclusão que as variáveis de ''dimensão" permitiram definir grupos
perfeitamente identificáveis e com características similares na sua estratégia. Os bancos
sofrem "metamorfoses" de adaptação e de inovação constantes, de forma a melhorar a
sua posição no mercado, apesar do envolvimento de factores incontroláveis que não
dominam.
The main objective of this work consisls in identifying lhe exisling strategic groups al the banking industry in the years 2000 and 2001 using variables with an accounting scope. With the resource to statistical analysis we have confirmed lhe existence of strategic groups in the Portuguese banking industry which can influence the companies in whal concerns the strategic positioning adopted, management and the achieved performance. The firms are gathered according to data related to a sei of strategic variables representative oftheir competitive resources. The theory that underpins the concept of strategic group of firms relies on a comparison of the various definitions and the different classification criteria proposed by several existing empirical sludies. We have not only approached the arising problems from the existing studies but also lhe implications resulting from the analysis of the strategic groups about this theme in the Portuguese banking industry. Despite its use as in Miller and Friesen (1978), lhe statistic significance tesl through the factorial analysis proved to be difficult because the sample was reduced and had too many variables. The use of the cluster analysis allowed lhe systematic identificalion of similar objects. We have come to the conclusion that the variables "dimension" allowed lhe detlnition of groups completely identifiable and similar in their strategy. Il was also possible to confirm that the banks go through a constant metamorphosis process to adapt and innovate in order lo improve their positioning in the market, despite the uncontrolled factors that they can not manage.
The main objective of this work consisls in identifying lhe exisling strategic groups al the banking industry in the years 2000 and 2001 using variables with an accounting scope. With the resource to statistical analysis we have confirmed lhe existence of strategic groups in the Portuguese banking industry which can influence the companies in whal concerns the strategic positioning adopted, management and the achieved performance. The firms are gathered according to data related to a sei of strategic variables representative oftheir competitive resources. The theory that underpins the concept of strategic group of firms relies on a comparison of the various definitions and the different classification criteria proposed by several existing empirical sludies. We have not only approached the arising problems from the existing studies but also lhe implications resulting from the analysis of the strategic groups about this theme in the Portuguese banking industry. Despite its use as in Miller and Friesen (1978), lhe statistic significance tesl through the factorial analysis proved to be difficult because the sample was reduced and had too many variables. The use of the cluster analysis allowed lhe systematic identificalion of similar objects. We have come to the conclusion that the variables "dimension" allowed lhe detlnition of groups completely identifiable and similar in their strategy. Il was also possible to confirm that the banks go through a constant metamorphosis process to adapt and innovate in order lo improve their positioning in the market, despite the uncontrolled factors that they can not manage.
Description
Dissertação de mest. Ciências Económicas e Empresariais, Faculdade de Economia, Univ. do Algarve, Instituto Superior de Economia e Gestão, Univ. Técnica de Lisboa, 2007
Keywords
Grupos estratégicos Dimensão estratégica Clusters Sector bancário