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Publication
A importância do SEO para as organizações: proposta de um manual de apoio
| Name: | Description: | Size: | Format: | |
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| 688.85 KB | Adobe PDF |
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Abstract(s)
Este projeto aborda o problema do uso do Search Engine Optimization (SEO) nas organizações. Muitas organizações usam o SEO incorretamente e outras querem fazer uso do SEO e não sabem como o abordar, como tal este projeto tem como principal objetivo a ajudar e explicar o que é o SEO e no que consiste a qualquer organização que esteja a sentir dificuldades com a implementação do mesmo. Nesse sentido foi elaborado um manual de apoio sobre esta área que é tão relevante no marketing digital.
O projeto inicia-se com a revisão de literatura em que são definidos os conceitos base mais importantes para o manual de apoio: marketing (Gary Brunswick; AMA), inbound e outbound marketing (AMA; Opreana & Vinerean) e o SEO (Paiva; Yalçin & Kose).
De seguida, segue-se o manual de apoio, onde é abordada a importância do SEO, as boas e as más práticas os seus elementos mais relevantes, as estratégias atualmente existentes e as ferramentas que os motores de pesquisa disponibilizam para facilitar a implementação do SEO nas organizações.
As conclusões apuradas mostram a facilidade de implementação, a eficácia e o sucesso do SEO em empresas que decidiram implementar uma estratégia deste tipo, consequentemente mostrando também a importância crescente desta técnica para os bons resultados de qualquer organização.
Por último é apresentado um glossário para esclarecer definições de termos pertinentes na área do SEO.
This project addresses the problem of using Search Engine Optimization in organizations. Many organizations use SEO incorrectly and others want to make use of SEO and don't know how to approach it, so this project serves to explain SEO and to help any organization that is experiencing difficulties with its implementation. The project begins with the definition of important concepts for the manual: marketing (Gary Brunswick; AMA), inbound and outbound marketing (Opreana & Vinerean), SEO (Paiva; Yalçin & Kose) and deepen all these concepts. Next is the support manual, which addresses the importance of SEO, good and bad SEO practices, its most relevant elements, the currently existing strategies and the tools that search engines make available to facilitate the implementation of SEO in organizations. The conclusions reached show the ease of implementation, the effectiveness and the success of Search Engine Optimization in companies that decided to implement an SEO strategy, consequently also showing the growing importance of SEO for the good results of any organization. Finally, a glossary is presented to clarify definitions of relevant terms in the SEO field.
This project addresses the problem of using Search Engine Optimization in organizations. Many organizations use SEO incorrectly and others want to make use of SEO and don't know how to approach it, so this project serves to explain SEO and to help any organization that is experiencing difficulties with its implementation. The project begins with the definition of important concepts for the manual: marketing (Gary Brunswick; AMA), inbound and outbound marketing (Opreana & Vinerean), SEO (Paiva; Yalçin & Kose) and deepen all these concepts. Next is the support manual, which addresses the importance of SEO, good and bad SEO practices, its most relevant elements, the currently existing strategies and the tools that search engines make available to facilitate the implementation of SEO in organizations. The conclusions reached show the ease of implementation, the effectiveness and the success of Search Engine Optimization in companies that decided to implement an SEO strategy, consequently also showing the growing importance of SEO for the good results of any organization. Finally, a glossary is presented to clarify definitions of relevant terms in the SEO field.
Description
Keywords
Marketing Search engine optimization Motor de pesquisa Marketing digital