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Operadores marítimo-turísticos - perspetiva da oferta: o caso de Olhão
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| 1.73 MB | Adobe PDF |
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Abstract(s)
O presente estudo tem como objetivo central caracterizar a oferta no âmbito dos serviços marítimo-turísticos, tendo como objeto de estudo as empresas do concelho de Olhão, e visa compreender os principais desafios que se colocam à atividade e conhecer as perspetivas futuras para o desenvolvimento da sua atividade.
Os objetivos específicos do estudo centram-se na caracterização das empresas de operadores marítimo-turísticos, compreender as suas dinâmicas de promoção, comercialização e divulgação, perceber as práticas de sustentabilidade, conhecer os principais desafios colocado às mesmas e as suas perspetivas de futuro, assim como compreender alguns dos aspetos relativos ao perfil do cliente, nomeadamente a faixa etária e a nacionalidade. Por último, conhecer as perceções dos empresários do setor, ao nível dos produtos turísticos diferenciadores e a sua visão para o futuro da Ria Formosa.
Para a concretização do estudo, a metodologia utilizada consistiu na aplicação de um inquérito por questionário, aplicado entre 29 agosto e 15 setembro 2021. Os resultados permitiram determinar que as empresas são predominantemente jovens, criadas há cerca de 4 anos, de pequena dimensão.
Estas empresas comercializam e divulgam os seus serviços a partir do próprio website ou via telefone (recebem pedidos de reserva), assim como a partir de parcerias com outras empresas.
Ao nível da sustentabilidade é possível notar um esforço das empresas no sentido de adquirir localmente os produtos e serviços no âmbito da manutenção das embarcações, e disponibilizam informação aos seus clientes sobre o património natural e cultural do concelho de Olhão.
A maioria das empresas foram fortemente afetadas pelo Covid-19, tendo que suspender as suas atividades. Para além destas adversidades, os OMT vêm na complexa e inflexível burocracia os maiores desafios à sua atividade.
A Ria Formosa, a gastronomia e a cultura são consideradas produtos estratégicos para a cidade de Olhão. No que respeita às suas perceções sobre o futuro da Ria Formosa os empresários referem que são necessárias medidas de apoio financeiro, bem como a valorização e conservação da Ria Formosa e a sensibilização em relação à poluição causada pelo turismo.
The main purpose of this study is to analyze the maritime tourism operators supply in the Olhão council, understand their challenges, and get to know the development perspectives for their business. The goals of the study aims to characterize the maritime tourism operators ‘companies, to understand their dynamics of promotion, commercialization, and marketing get to know their sustainability practices, and find out their main challenges, their perspectives for the future, as well as to define the customer profile. Finally, to know the perception of entrepreneurs in the sector, in terms of differentiating tourist products and their vision for the future of Ria Formosa. A survey, carried out between August 29th and September 15th, 2021 allowed us to understand that the companies are small and recent, most of them opened 4 years ago. These companies promote and sell their services online, having their own website, by phone (where they receive booking requests) and through partnerships with other companies. In terms of sustainability, it is possible to notice an effort from the companies to be sustainable, by purchasing the maintenance products and services locally. The companies also provide information to their clients about the natural and cultural patrimony of the Olhão council. Most companies were heavily affected by Covid-19, having to suspend their activities. In addition to these adversities, the OMT see the greatest challenges to their activity in the complex and inflexible law. The Ria Formosa, gastronomy and culture are considered strategic products for the Olhão council. Regarding Ria Formosa future companies indicate that financial support measures are needed as well as appraisement and preservation of Ria Formosa. Awareness for the tourism pollution in Ria is also considered important by the entrepreneurs.
The main purpose of this study is to analyze the maritime tourism operators supply in the Olhão council, understand their challenges, and get to know the development perspectives for their business. The goals of the study aims to characterize the maritime tourism operators ‘companies, to understand their dynamics of promotion, commercialization, and marketing get to know their sustainability practices, and find out their main challenges, their perspectives for the future, as well as to define the customer profile. Finally, to know the perception of entrepreneurs in the sector, in terms of differentiating tourist products and their vision for the future of Ria Formosa. A survey, carried out between August 29th and September 15th, 2021 allowed us to understand that the companies are small and recent, most of them opened 4 years ago. These companies promote and sell their services online, having their own website, by phone (where they receive booking requests) and through partnerships with other companies. In terms of sustainability, it is possible to notice an effort from the companies to be sustainable, by purchasing the maintenance products and services locally. The companies also provide information to their clients about the natural and cultural patrimony of the Olhão council. Most companies were heavily affected by Covid-19, having to suspend their activities. In addition to these adversities, the OMT see the greatest challenges to their activity in the complex and inflexible law. The Ria Formosa, gastronomy and culture are considered strategic products for the Olhão council. Regarding Ria Formosa future companies indicate that financial support measures are needed as well as appraisement and preservation of Ria Formosa. Awareness for the tourism pollution in Ria is also considered important by the entrepreneurs.
Description
Keywords
Animação turística Operadores marítimos-turísticos Turismo náutico Olhão Sustentabilidade Ria Formosa