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Emotional, cognitive and behavioural repercussions of hotel guests' experiences

dc.contributor.authorSouki, Gustavo
dc.contributor.authorOliveira, Alessandro Silva de
dc.contributor.authorBarcelos, Marco Túlio Correa
dc.contributor.authorda Costa Mendes, Júlio
dc.contributor.authorMartins Guerreiro, Maria Manuela
dc.contributor.authorMoura, Luiz Rodrigo Cunha
dc.date.accessioned2024-12-10T11:40:12Z
dc.date.available2024-12-10T11:40:12Z
dc.date.issued2023-11-27
dc.description.abstractPurpose - Hotels offer high-quality guest experiences to positively impact their emotions, satisfaction, perceived value, word-of-mouth (WOM) and electronic word-of-mouth (eWOM). This study aims to investigate the impacts of the quality perceived by hotel guests on their positive emotions, negative emotions, perceived value and satisfaction; verify the impacts of the price on perceived value and satisfaction; examine the impacts of satisfaction on WOM and eWOM; and test the moderating effect of hotel guests' behavioural engagement on social networking sites (HGBE-SNS) on the relationship between satisfaction and eWOM. Design/methodology/approach - This survey included 371 guests who assessed their experiences at three Brazilian hotels. Structural equation modelling tested the hypothetical model supported by the stimulus-organism-response (S-O-R) theory (Mehrabian and Russell, 1974). Findings - The quality perceived by hotel guests (stimulus) positively impacts perceived value, positive emotions and satisfaction and negatively affects negative emotions (organism). Price (stimulus) negatively impacts perceived value but does not affect satisfaction. Perceived value positively impacts satisfaction. Satisfaction positively impacts WOM and eWOM (responses). The HGBE-SNS moderates the relationship between satisfaction and eWOM. Originality/value - To the best of the authors' knowledge, this study is the first that simultaneously demonstrates the relationships between perceived quality, price, perceived value, positive and negative emotions, satisfaction, WOM, eWOM and HGBE-SNS. Hotels must offer their guests high-quality services to positively impact' perceived value, positive emotions, satisfaction and WOM. Low prices boost the perceived value but do not directly increase guest satisfaction. Satisfied hotel guests share their experiences via WOM, but high HGBE-SNS is crucial to boost eWOM.eng
dc.identifier.doi10.1108/sjme-01-2023-0002
dc.identifier.eissn2444-9709
dc.identifier.issn2444-9709
dc.identifier.urihttp://hdl.handle.net/10400.1/26440
dc.language.isoeng
dc.peerreviewedyes
dc.publisherEmerald
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relation.ispartofSpanish Journal of Marketing - ESIC
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectHospitality
dc.subjectS-O-R theory
dc.subjectConsumer behaviour
dc.subjectSocial media
dc.subjectADANCO
dc.subjectEmotions
dc.titleEmotional, cognitive and behavioural repercussions of hotel guests' experienceseng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.issue4
oaire.citation.titleSpanish Journal of Marketing - ESIC
oaire.citation.volume28
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameSouki
person.familyNameda Costa Mendes
person.familyNameMartins Guerreiro
person.givenNameGustavo
person.givenNameJúlio
person.givenNameMaria Manuela
person.identifier.ciencia-idD71B-22F0-9C7A
person.identifier.ciencia-id5713-4693-71D2
person.identifier.ciencia-id0616-9DC2-CCD3
person.identifier.orcid0000-0001-6561-9750
person.identifier.orcid0000-0003-2900-418X
person.identifier.orcid0000-0002-6398-9712
person.identifier.scopus-author-id55409323000
person.identifier.scopus-author-id38361439300
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication84f2b88c-0677-4ea8-9b40-9a9adde07af6
relation.isAuthorOfPublication241da1df-cabc-41d3-952a-8cbcb2c07777
relation.isAuthorOfPublication170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isAuthorOfPublication.latestForDiscovery241da1df-cabc-41d3-952a-8cbcb2c07777
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relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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