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Publication
Um contributo para a gestão da carteira de clientes na administração de condomínios
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.47 MB | Adobe PDF |
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Abstract(s)
Em Portugal, nos últimos anos, a atividade de administração de condomínios tem vindo a ter um crescimento e proliferação notórios. No entanto, tem sido efetuada pouca investigação sobre as empresas que atuam neste âmbito, principalmente na perspetiva da gestão e da relação com os condomínios que administram. A informação disponível não possui nem o detalhe nem o conteúdo necessário para o processo de apoio à decisão nas empresas deste sector.
Esta investigação recai numa empresa de Gestão e Administração de Condomínios do concelho de Vila Real de Santo António, com o objetivo de contribuir com informação mais pormenorizada por forma a auxiliar a gestão da empresa no processo de tomada de decisão, no que respeita às ações e medidas a adotar na sua carteira de clientes. Assim, foram considerados, para o período 2014-2018, um conjunto de descritores associados aos edifícios cuja administração está sobre a responsabilidade da empresa, e analisadas as suas influências na dinâmica da empresa com função de administração.
Por outras palavras, pretende-se clarificar o tipo de influência que existem entre o comportamento dos condomínios administrados e empresa de administração de condomínios.
Neste sentido, para o período em análise, foram avaliadas duas estruturas de dados: uma contendo os descritores dos clientes, os condomínios, e outra com descritores da empresa, a função de administrador, com a finalidade de se capturar uma co-estrutura comum que permita a análise da relação entre as duas estruturas. A aplicação do método COSTATIS (Thioulouse, 2011), um método exploratório multivariado de análise de dados de Três-Vias, destacou a influência entre as duas estruturas e permitiu elencar recomendações direcionadas de medidas para implementação em clientes específicos dentro de cada segmento.
In Portugal, in the last few years, condominium management activity has been experiencing notable growth and proliferation. Nonetheless, little research has been done about the companies that operate in this area, especially from the perspective of management and the relationship with the condominiums they manage. The information available has neither the detail nor the content necessary for the decision support process in companies in this sector. This investigation addresses a condominium management and administration company in the municipality of Vila Real de Santo António, in order to contribute with more detailed information to assist the company's management in the decision-making process about actions and measures to be adopted in its client portfolio. Thus, for the period 2014-2018, a set of descriptors associated with the buildings whose management is under the company's responsibility were considered, and their influences on the dynamics of the company with management function were analyzed. In other words, it is intended to clarify what type of influence exists between the administered building condominiums behaviour and the company that administrates them. In this sense, for the period under analysis, two data structures were evaluated: one containing condominium descriptors, and the other with company descriptors, in order to capture a common co-structure that allows the analysis of the relationship between the two structures. The application of the COSTATIS method (Thioulouse, 2011), a multivariate exploratory method of analysis of Three-Way data, highlighted the influence between the two structures and allowed to list suggested measures targeted for implementation in specific customers within each segment.
In Portugal, in the last few years, condominium management activity has been experiencing notable growth and proliferation. Nonetheless, little research has been done about the companies that operate in this area, especially from the perspective of management and the relationship with the condominiums they manage. The information available has neither the detail nor the content necessary for the decision support process in companies in this sector. This investigation addresses a condominium management and administration company in the municipality of Vila Real de Santo António, in order to contribute with more detailed information to assist the company's management in the decision-making process about actions and measures to be adopted in its client portfolio. Thus, for the period 2014-2018, a set of descriptors associated with the buildings whose management is under the company's responsibility were considered, and their influences on the dynamics of the company with management function were analyzed. In other words, it is intended to clarify what type of influence exists between the administered building condominiums behaviour and the company that administrates them. In this sense, for the period under analysis, two data structures were evaluated: one containing condominium descriptors, and the other with company descriptors, in order to capture a common co-structure that allows the analysis of the relationship between the two structures. The application of the COSTATIS method (Thioulouse, 2011), a multivariate exploratory method of analysis of Three-Way data, highlighted the influence between the two structures and allowed to list suggested measures targeted for implementation in specific customers within each segment.
Description
Keywords
Condomínios Administração Gestão Costatis