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Relatos de um estágio na SOLOS
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.06 MB | Adobe PDF |
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Abstract(s)
Com o propósito de concluir o segundo ciclo de estudos na Faculdade de Economia da
Universidade do Algarve, em Marketing Management, foi realizado um estágio curricular
na área de Marketing Digital, na empresa SOLOS – Imagem e Comunicação. A opção de
realização deste estágio curricular fundamenta-se no desejo de projetar, na realidade
empresarial e em contexto de trabalho, os conhecimentos adquiridos na componente
letiva do mestrado e, assim, desenvolver competências práticas em Marketing.
O presente relatório, com o objetivo de apresentar as tarefas desempenhadas ao longo de
320 horas de estágio, está dividido em cinco secções principais: a revisão da literatura
onde são apresentadas as principais temáticas orientadoras da realização do estágio e
elaboração do presente relato; a metodologia de investigação que guiou a atuação da aluna
no decorrer do estágio; a apresentação das tarefas desenvolvidas em contexto estágio;
uma reflexão crítica sobre o período em análise,e, por último, as considerações finais.
A realização do estágio revelou-se determinante para o desenvolvimento de competências
na área do Marketing, no sentido em que permitiu a aplicação prática das ferramentas
adquiridas ao longo da componente letiva deste programa de mestrado.
With the purpose of completing the second cycle of studies at the Faculty of Economics of the University of Algarve in Marketing Management, a curricular internship focused on Digital Marketing was carried out at SOLOS - Image and Communication. The student's option to carry out an internship is based on the desire to convey the knowledge acquired in a professional context and thus develop practical skills in Marketing. This report, with the aim of presenting the activities carried out during the 320 hours of internship, is divided into five main sections: the literature review which presents the main themes that guided the completion of the internship and the preparation of the present report; followed by the research methodology that guided the student's actions; the presentation of the tasks developed during the internship; a critical reflection about the period under analysis, and concludes with final considerations. The completion of the internship proved to be crucial for the further development of skills in Marketing. In the sense that it allows the practical application of the tools acquired during the first year of this master's programme.
With the purpose of completing the second cycle of studies at the Faculty of Economics of the University of Algarve in Marketing Management, a curricular internship focused on Digital Marketing was carried out at SOLOS - Image and Communication. The student's option to carry out an internship is based on the desire to convey the knowledge acquired in a professional context and thus develop practical skills in Marketing. This report, with the aim of presenting the activities carried out during the 320 hours of internship, is divided into five main sections: the literature review which presents the main themes that guided the completion of the internship and the preparation of the present report; followed by the research methodology that guided the student's actions; the presentation of the tasks developed during the internship; a critical reflection about the period under analysis, and concludes with final considerations. The completion of the internship proved to be crucial for the further development of skills in Marketing. In the sense that it allows the practical application of the tools acquired during the first year of this master's programme.
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Keywords
Digital Marketing Social media marketing Brand communities Content marketing Search engine optimization