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Publication
O impacto do salário emocional na avaliação do calor e da competência
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| 1.09 MB | Adobe PDF |
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Abstract(s)
No contexto atual, a capacidade das organizações de atrair e reter talentos destaca-se como crucial, impulsionando um aumento significativo nas investigações nessa área. Este estudo propôs-se a examinar como a introdução de características de salário emocional em anúncios de emprego influenciam a formação de impressões por potenciais candidatos em amostra brasileira e portuguesa. Foram analisados dois tipos de anúncios: um convencional e outro que incorporava elementos de calor e competência. Os resultados mostram que, apesar de poder haver maior avaliação da competência por parte do candidato, o salário emocional melhora essencialmente á avaliação de calor, e por isso os candidatos têm maior intenção de resposta aos anuncios de emprego. A pesquisa em questão, no entanto, carrega consigo inerentes limitações, sublinhando a necessidade contínua de estudos adicionais neste domínio para aprimorar práticas de recrutamento e, consequentemente, potencializar a atração e retenção de talentos nas organizações.
In the current context, the ability of organizations to attract and retain talent stands out as crucial, driving a significant increase in research in this area. This study aimed to examine how the introduction of emotional salary features in job advertisements influences the impressions formed by potential candidates in a Brazilian and Portuguese sample. Two types of advertisements were analyzed: a conventional one and another that incorporated elements of warmth and competence. The results show that, despite a potential higher assessment of competence by the candidate, the emotional salary essentially enhances the warmth evaluation, leading candidates to have a higher intention to respond to job advertisements. However, the research in question carries inherent limitations, emphasizing the ongoing need for additional studies in this domain to enhance recruitment practices and, consequently, optimize talent attraction and retention in organizations.
In the current context, the ability of organizations to attract and retain talent stands out as crucial, driving a significant increase in research in this area. This study aimed to examine how the introduction of emotional salary features in job advertisements influences the impressions formed by potential candidates in a Brazilian and Portuguese sample. Two types of advertisements were analyzed: a conventional one and another that incorporated elements of warmth and competence. The results show that, despite a potential higher assessment of competence by the candidate, the emotional salary essentially enhances the warmth evaluation, leading candidates to have a higher intention to respond to job advertisements. However, the research in question carries inherent limitations, emphasizing the ongoing need for additional studies in this domain to enhance recruitment practices and, consequently, optimize talent attraction and retention in organizations.
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Keywords
Anúncios de emprego Calor Competência Salário emocional