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Modeling consumer behavior in the portuguese recycling program: the logistics and communication planning implications

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Abstract(s)

Based on the data of the most recent national survey conducted in Portugal for Sociedade Ponto Verde (SPV) concerning the attitudes and motivations towards household packaging separation and selective disposal for recycling, the main objective of this thesis is to explore the use of multivariate statistical methods to provide a quantitative formative research on the determinants of recycling behavior in the Portuguese case.

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Tese de Doutoramento, Métodos Quantitativos Aplicados à Economia e à Gestão na especialidade de Estatística, Faculdade de Economia, Universidade do Algarve, 2004

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Marketing Métodos quantitativos Economia Gestão Estatística Marketing social Reciclagem

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CC License