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The role of superhost badge in Airbnb hosts’ continuance intention

2023Journal article Restricted access
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dc.contributor.authorDo, Thuc
dc.contributor.authorPereira, Luis
dc.contributor.authorSilva, joão
dc.date.accessioned2023-04-03T13:34:51Z
dc.date.available2023-04-03T13:34:51Z
dc.date.issued2023
dc.description.abstractBased on the theory of planned behaviour (TPB) and the commitment-trust theory, this study examines the antecedents of Airbnb hosts' continuance intention by integrating TPB with trust towards Airbnb along with the moderating effect of the Superhost badge. A sample of 160 Vietnamese Airbnb hosts was collected through a web-based survey and data were analysed with PLS-SEM. Findings revealed that Airbnb hosts' attitude, perceived behavioural control and trust towards Airbnb significantly impact their intent to continue sharing on the platform. Furthermore, results also confirmed the existence of the moderating role of Airbnb hosts' status in their decision-making process. These findings subsequently lead to practical recommendations for the platform management in enhancing Airbnb hosts' continuance intention during the prevailing disaster.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1080/13032917.2023.2186903pt_PT
dc.identifier.issn1303-2917
dc.identifier.urihttp://hdl.handle.net/10400.1/19384
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherTaylor and Francispt_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.subjectTheory of planned behaviourpt_PT
dc.subjectCustomer trustpt_PT
dc.subjectContinuance intentionspt_PT
dc.subjectSuperhost badgept_PT
dc.subjectVietnampt_PT
dc.titleThe role of superhost badge in Airbnb hosts’ continuance intentionpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage16pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleAnatoliapt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameDo
person.familyNameNobre Pereira
person.familyNameSilva
person.givenNameThuc
person.givenNameLuis
person.givenNamejoão
person.identifier.ciencia-id6317-95CA-4468
person.identifier.ciencia-id6114-E329-972E
person.identifier.ciencia-idF41F-E07B-2A0F
person.identifier.orcid0000-0003-0079-769X
person.identifier.orcid0000-0003-0917-7163
person.identifier.orcid0000-0002-0860-2992
person.identifier.scopus-author-id35727873400
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication8bc2edce-67c4-496f-9c3c-fd35b1bf2625
relation.isAuthorOfPublication090a6604-b604-414b-a8d2-c4dc731b7b51
relation.isAuthorOfPublicationa388b1fa-2d58-49d7-8561-9eee685be89f
relation.isAuthorOfPublication.latestForDiscovery8bc2edce-67c4-496f-9c3c-fd35b1bf2625
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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