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Assessing roles and strategies of public sector stakeholders in an evolving (lifestyle) migration industry: the case of the Dutch Emigration Expo

2024-09-19Journal article Open Access
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dc.contributor.authorEimermann, Marco
dc.contributor.authorHochedez, Camille
dc.contributor.authorKordel, Stefan
dc.contributor.authorMorén-Alegret, Ricard
dc.contributor.authorNijhoff, Karijn
dc.contributor.authorTomozeiu, Daniel
dc.contributor.authorTorkington, Kate
dc.contributor.authorWeidinger, Tobias
dc.date.accessioned2024-10-23T09:25:19Z
dc.date.available2024-10-23T09:25:19Z
dc.date.issued2024-09-19
dc.description.abstractThis study focuses on local and regional governments using place-branding strategies to attract intra-EU inward migration for demographic and/or economic purposes. This forms an important aspect of contemporary migration industries, whereby the interlinking of lifestyle, work and economic investment is pivotal. Taking the case of the Emigration Expo event in the Netherlands, it draws on interviews with the organizer and with public sector exhibitors to assess their purposes, roles and strategies when participating in the event. In addition, this paper examines to what extent public sector agents perceive this Expo as a viable physical event, contributing to a lifestyle migration industry. Findings suggest a shift in public sector strategies from attracting residents to recruiting skilled workers or lifestyle entrepreneurs and businesses. Exhibitors that maintain a recurring presence at the Expo over several years can build meaningful relations with each other and with prospective migrant visitors, providing practical information and integrated 'packages' to promote their destination as an attractive place to work and live. This supports the idea that (e)migration expos remain relevant physical sites of an evolving branch of the migration industry, including public-private partnerships involved in place and relocation branding as part of spatial planning strategies beyond growth.eng
dc.description.sponsorship2016-00344; 2016-00352
dc.identifier.doi10.1080/04353684.2024.2405671
dc.identifier.eissn1468-0467
dc.identifier.issn0435-3684
dc.identifier.urihttp://hdl.handle.net/10400.1/26129
dc.language.isoeng
dc.peerreviewedyes
dc.publisherTaylor and Francis Group
dc.relation.ispartofGeografiska Annaler: Series B, Human Geography
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectEmigration Expo
dc.subjectLifestyle migration
dc.subjectMigration industry
dc.subjectPlace branding
dc.subjectPublic sector stakeholders
dc.subjectRelocation branding
dc.titleAssessing roles and strategies of public sector stakeholders in an evolving (lifestyle) migration industry: the case of the Dutch Emigration Expoeng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleGeografiska Annaler: Series B, Human Geography
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameTorkington
person.givenNameKate
person.identifier.ciencia-id661E-B095-CCD1
person.identifier.orcid0000-0001-9729-7872
person.identifier.scopus-author-id55001893900
relation.isAuthorOfPublication22dff514-be6b-4039-920e-ac5e323ca2a4
relation.isAuthorOfPublication.latestForDiscovery22dff514-be6b-4039-920e-ac5e323ca2a4

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