Segmentation for a dynamic pricing strategy

Pereira, Luis; Carrasco, M. P.; Dinis, Luis

http://hdl.handle.net/10400.1/18202

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Pereira, Luis

Carrasco, M. P.

Dinis, Luis

Abstract(s)

This study sought to produce the information needed to define a dynamic pricing strategy and contextualized offer that matches e-consumers profiles, thereby raising the number of reservations made through online distributions channels.

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Dynamic pricing E-consumer segmentation Price elasticity of demand Online reservation systems Predictive analytics

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http://hdl.handle.net/10400.1/18202

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IBIMA

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ESG3-Livros (ou partes, com ou sem arbitragem científica)

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Segmentation for a dynamic pricing strategy

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