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Segmentation for a dynamic pricing strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.09 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This study sought to produce the information needed to define a dynamic pricing strategy and contextualized offer that matches e-consumers profiles, thereby raising the number of reservations made through online distributions channels.
Descrição
Palavras-chave
Dynamic pricing E-consumer segmentation Price elasticity of demand Online reservation systems Predictive analytics