Publication
Segmentation for a dynamic pricing strategy
| dc.contributor.author | Pereira, Luis | |
| dc.contributor.author | Carrasco, M. P. | |
| dc.contributor.author | Dinis, Luis | |
| dc.date.accessioned | 2022-08-31T14:48:04Z | |
| dc.date.available | 2022-08-31T14:48:04Z | |
| dc.date.issued | 2019 | |
| dc.date.updated | 2022-08-31T09:35:02Z | |
| dc.description.abstract | This study sought to produce the information needed to define a dynamic pricing strategy and contextualized offer that matches e-consumers profiles, thereby raising the number of reservations made through online distributions channels. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.slug | cv-prod-1180940 | |
| dc.identifier.uri | http://hdl.handle.net/10400.1/18202 | |
| dc.language.iso | eng | pt_PT |
| dc.publisher | IBIMA | pt_PT |
| dc.subject | Dynamic pricing | pt_PT |
| dc.subject | E-consumer segmentation | pt_PT |
| dc.subject | Price elasticity of demand | pt_PT |
| dc.subject | Online reservation systems | pt_PT |
| dc.subject | Predictive analytics | pt_PT |
| dc.title | Segmentation for a dynamic pricing strategy | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 1798 | pt_PT |
| oaire.citation.startPage | 1793 | pt_PT |
| oaire.citation.title | 33rd International Business Information Management Association Conference (IBIMA Conference) | pt_PT |
| person.familyName | Nobre Pereira | |
| person.givenName | Luis | |
| person.identifier.ciencia-id | 6114-E329-972E | |
| person.identifier.orcid | 0000-0003-0917-7163 | |
| rcaap.cv.cienciaid | 6114-E329-972E | Luis Nobre Pereira | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | 090a6604-b604-414b-a8d2-c4dc731b7b51 | |
| relation.isAuthorOfPublication.latestForDiscovery | 090a6604-b604-414b-a8d2-c4dc731b7b51 |
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