Determinants for the commitment relationship maintenance between the alumni and the alma mater

Pedro, Ilda; Pereira, LN; Carrasqueira, Helder

Publication

Determinants for the commitment relationship maintenance between the alumni and the alma mater

2017-04-24Journal article

dc.contributor.author	Pedro, Ilda
dc.contributor.author	Pereira, LN
dc.contributor.author	Carrasqueira, Helder
dc.date.accessioned	2020-09-09T12:01:47Z
dc.date.available	2020-09-09T12:01:47Z
dc.date.issued	2017-04-24
dc.date.updated	2020-09-09T10:30:58Z
dc.description.abstract	This study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni in a Portuguese university provides data analyzed through a structural equation modeling technique. The results present 'image of education', 'image of communication' and 'satisfaction with social and academic environment' as determinants of the commitment relationship, which provide important clues for the marketers' decision-making process when developing activities geared towards alumni. This process should emphasize aspects relating to their willingness to give back, academic and relationship quality, and institutional values. Within the Higher Education market, this study underscores the need to maintain and reinforce the relationship with alumni, and contributes to the scarce Portuguese literature on alumni matters.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.doi	10.1080/08841241.2017.1314402	pt_PT
dc.identifier.issn	0884-1241
dc.identifier.issn	1540-7144
dc.identifier.slug	cv-prod-2000820
dc.identifier.uri	http://hdl.handle.net/10400.1/14701
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	Taylor & Francis	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	pt_PT
dc.subject	Higher education institutions	pt_PT
dc.subject	Alumni	pt_PT
dc.subject	Image	pt_PT
dc.subject	Satisfaction	pt_PT
dc.subject	Commitment	pt_PT
dc.subject	Structural equation modeling	pt_PT
dc.title	Determinants for the commitment relationship maintenance between the alumni and the alma mater	pt_PT
dc.type	journal article
dspace.entity.type	Publication
oaire.awardURI	info:eu-repo/grantAgreement/FCT/5876/UID%2FSOC%2F04020%2F2013/PT
oaire.citation.endPage	152	pt_PT
oaire.citation.issue	28	pt_PT
oaire.citation.startPage	128	pt_PT
oaire.citation.title	Journal of Marketing for Higher Education	pt_PT
oaire.citation.volume	28	pt_PT
oaire.fundingStream	5876
person.familyName	Pedro
person.familyName	Nobre Pereira
person.familyName	carrasqueira
person.givenName	Ilda
person.givenName	Luis
person.givenName	helder
person.identifier.ciencia-id	641F-4AD5-161A
person.identifier.ciencia-id	6114-E329-972E
person.identifier.ciencia-id	0312-2920-C838
person.identifier.orcid	0000-0002-2153-4277
person.identifier.orcid	0000-0003-0917-7163
person.identifier.orcid	0000-0001-6907-6175
project.funder.identifier	http://doi.org/10.13039/501100001871
project.funder.name	Fundação para a Ciência e a Tecnologia
rcaap.cv.cienciaid	641F-4AD5-161A \| Ilda Pedro
rcaap.rights	openAccess	pt_PT
rcaap.type	article	pt_PT
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