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Empresas de alojamento e alimentação e empresas criativas e culturais na União Europeia: uma contribuição dos métodos Multibloco de Três-Vias para o desenvolvimento de estratégias
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| 5.53 MB | Adobe PDF |
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Abstract(s)
Os setores do alojamento e serviços de restauração e das empresas das artes,
entretenimento e recreação estão intimamente relacionados com o turismo e, nesse
contexto, ganham crescente relevância na economia de qualquer país. As mudanças de
paradigma no desenvolvimento económico, social e humano, que integram as novas
dimensões culturais e criativas, têm contribuído, cada vez mais, para a construção de uma
visão alargada da cultura, onde se encontram diferentes características partilhadas,
sistemas de valores, tradições e modelos de consumo.
Esta investigação recai num diagnóstico sobre o comportamento macroeconómico de
dezanove países da União Europeia, os seus níveis de desenvolvimento económico, social
e humano e a dinâmica das empresas de alojamento, restauração, artes, entretenimento e
recreação, com o objetivo de contribuir com informação mais pormenorizada, por forma
a auxiliar o processo de gestão empresarial.
Assim, foram consideradas duas estruturas tridimensionais de dados, para o período entre
2011 e 2016, uma contendo descritores relacionados com a evolução do crescimento
económico, do desenvolvimento social e humano dos países e outra formada por
descritores da dinâmica das empresas de alojamento, alimentação, arte, entretenimento e
recreação. Pretende-se, desta forma, capturar uma co-estrutura comum que permitisse
caraterizar a relação entre as duas estruturas. Neste sentido, a aplicação do método
COSTATIS (Thioulouse, 2011), um método exploratório multivariado de análise de
dados Multibloco de Três-Vias, não somente evidenciou a influência entre as duas
estruturas, como permitiu identificar possíveis estratégias de apoio à decisão.
The accommodation and catering services sector and the arts, entertainment and recreation companies are closely related to tourism and, in this context, gain increasing relevance in the economy of any country. The paradigm shifts in economic, social and human development, which integrate new cultural and creative dimensions, have increasingly contributed to the construction of a broader view of culture, where different characteristics are shared, value systems, traditions and consumption models. This investigation focused on a diagnosis of the macroeconomic behaviour of nineteen European Union countries, their levels of economic, social and human development and the dynamics of accommodation, catering, arts, entertainment and recreation companies, with the aim of contributing with more detailed information, in order to assist the business management process. Thus, two three-dimensional data structures were considered, for the period between 2011 and 2016, one containing descriptors related to the evolution of economic growth, social and human development in the countries and the other formed by descriptors of the dynamics of accommodation, food, art, entertainment and recreation companies. The purpose was capturing a common co-structure that would allow characterizing the relationship between the two structures. In this sense, the application of the COSTATIS method (Thioulouse, 2011), a multivariate exploratory method of analysis of Three-Way Multiblock data, not only evidenced the influence between the two structures but also allowed to identify possible strategies to support the decision.
The accommodation and catering services sector and the arts, entertainment and recreation companies are closely related to tourism and, in this context, gain increasing relevance in the economy of any country. The paradigm shifts in economic, social and human development, which integrate new cultural and creative dimensions, have increasingly contributed to the construction of a broader view of culture, where different characteristics are shared, value systems, traditions and consumption models. This investigation focused on a diagnosis of the macroeconomic behaviour of nineteen European Union countries, their levels of economic, social and human development and the dynamics of accommodation, catering, arts, entertainment and recreation companies, with the aim of contributing with more detailed information, in order to assist the business management process. Thus, two three-dimensional data structures were considered, for the period between 2011 and 2016, one containing descriptors related to the evolution of economic growth, social and human development in the countries and the other formed by descriptors of the dynamics of accommodation, food, art, entertainment and recreation companies. The purpose was capturing a common co-structure that would allow characterizing the relationship between the two structures. In this sense, the application of the COSTATIS method (Thioulouse, 2011), a multivariate exploratory method of analysis of Three-Way Multiblock data, not only evidenced the influence between the two structures but also allowed to identify possible strategies to support the decision.
Description
Keywords
Desenvolvimento económico Social e humano Dinâmica empresarial COSTATIS