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VirtualNeuro: lineamientos para la creación de un centro tecnológico de neurorrehabilitación
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| 2.28 MB | Adobe PDF |
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Abstract(s)
El uso de tecnologías de realidad virtual y aumentada ha surgido como una alternativa muy prometedora en la aplicación en tratamientos de neurorrehabilitación, ya que en diversos estudios se ha evidenciado resultados que positivos y alentadores en lo referente a la recuperación motora y cognitiva de los pacientes, así como también un aumento en la motivación y la satisfacción de los pacientes impulsados por el factor de la novedad e innovación en la terapia.
Es en el contexto de los beneficios que ofrece el uso de estas tecnologías que se desarrolló el presente trabajo de instigación con el objetivo de establecer una línea base, fundamentada en la literatura científica y en las percepciones de los usuarios, para el diseño de un modelo de negocios que pueda servir para la posterior creación de un centro tecnológico de neurorrehabilitación.
Para el desarrollo del modelo de negocio se optó por un método mixto, con el cual se abordó dos aspectos importantes. Uno de ellos fue la sinterización de estudios primarios sobre el uso de tecnologías de realidad virtual y aumentada en contextos de neurorrehabilitación utilizando el método PRISMA, con el que se obtuvo evidencia relevante a integrar al mismo. En segundo un estudio de caso para conocer las percepciones, opiniones y necesidades de los usuarios, es decir, los profesionales de la salud y los pacientes. Para tal fin se utilizó herramientas de recolección de datos, como encuestas online y la ejecución de un grupo focal único.
En este sentido el desarrollo de este trabajo permitió al investigador establecer los lineamientos para la creación del centro tecnológico de neurorrehabilitación, utilizando la metodología Canvas, con la cual se logró establecer la propuesta de valor, determinar los recursos necesario, asociaciones y actividades importantes, así como otros elementos estratégicos del negocio, que en su conjunto permite crear y entregar valor para los clientes del modelo de negocio.
Entre las principales propuestas que derivaron de este proyecto, además de la definición de la línea base, permitió identificar la importancia de realizar una adecuada planificación estratégica, la elección de la estructura legal, y elaboración de un plan de negocios que aborde temas fundamentales como presupuestos, planes de financiamiento, estrategias de marketing y planes operativos; y estructurar un sistema de gestión adecuado y realizar ajustes o mejoras en función de los resultados obtenidos y de los factores externos del entorno del negocio.
The utilization of virtual and augmented reality technologies has emerged as a highly promising alternative for application in neurorehabilitation treatments. Several studies have demonstrated positive and encouraging outcomes regarding the motor and cognitive recovery of patients. Additionally, these technologies have led to an increase in patient motivation and satisfaction, driven by the novelty and innovation factor inherent to the therapeutic approach. Within the context of the benefits offered by the use of these technologies, the current investigative work was developed with the aim of establishing a baseline grounded in scientific literature and user perceptions. This baseline serves as a foundation for the design of a business model intended to facilitate the subsequent establishment of a neurorehabilitation technology center. For the development of the business model, a mixed-method approach was chosen, encompassing two pivotal aspects. Firstly, a synthesis of primary studies concerning the utilization of virtual and augmented reality technologies in neurorehabilitation contexts was conducted using the PRISMA methodology. This synthesis yielded relevant evidence for integration. Secondly, a case study was employed to ascertain the perspectives, opinions, and needs of users, namely healthcare professionals and patients. To this end, data collection tools such as online surveys and the execution of a unique focus group were utilized. In this regard, the execution of this study enabled the researcher to establish guidelines for the creation of the neurorehabilitation technology center, employing the Canvas methodology. Through this methodology, the value proposition was defined, necessary resources, partnerships, and significant activities were determined, along with other strategic components of the business. Collectively, these elements facilitate the creation and delivery of value to customers within the business model. Among the key proposals stemming from this project, in addition to the establishment of the baseline, the significance of meticulous strategic planning was recognized. This includes the selection of a suitable legal structure and the formulation of a comprehensive business plan encompassing crucial elements such as budgets, financing plans, marketing strategies, and operational plans. Furthermore, the implementation of an effective management system was structured, allowing for adjustments or enhancements based on obtained results and external environmental factors influencing the business landscape.
The utilization of virtual and augmented reality technologies has emerged as a highly promising alternative for application in neurorehabilitation treatments. Several studies have demonstrated positive and encouraging outcomes regarding the motor and cognitive recovery of patients. Additionally, these technologies have led to an increase in patient motivation and satisfaction, driven by the novelty and innovation factor inherent to the therapeutic approach. Within the context of the benefits offered by the use of these technologies, the current investigative work was developed with the aim of establishing a baseline grounded in scientific literature and user perceptions. This baseline serves as a foundation for the design of a business model intended to facilitate the subsequent establishment of a neurorehabilitation technology center. For the development of the business model, a mixed-method approach was chosen, encompassing two pivotal aspects. Firstly, a synthesis of primary studies concerning the utilization of virtual and augmented reality technologies in neurorehabilitation contexts was conducted using the PRISMA methodology. This synthesis yielded relevant evidence for integration. Secondly, a case study was employed to ascertain the perspectives, opinions, and needs of users, namely healthcare professionals and patients. To this end, data collection tools such as online surveys and the execution of a unique focus group were utilized. In this regard, the execution of this study enabled the researcher to establish guidelines for the creation of the neurorehabilitation technology center, employing the Canvas methodology. Through this methodology, the value proposition was defined, necessary resources, partnerships, and significant activities were determined, along with other strategic components of the business. Collectively, these elements facilitate the creation and delivery of value to customers within the business model. Among the key proposals stemming from this project, in addition to the establishment of the baseline, the significance of meticulous strategic planning was recognized. This includes the selection of a suitable legal structure and the formulation of a comprehensive business plan encompassing crucial elements such as budgets, financing plans, marketing strategies, and operational plans. Furthermore, the implementation of an effective management system was structured, allowing for adjustments or enhancements based on obtained results and external environmental factors influencing the business landscape.
Description
Keywords
Realidad virtual Realidad aumentada Neurorrehabilitación Modelo de negocio canvas Innovación