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Publication
Trabalho de projeto - plano de ações de comunicação: fome festival de objetos e marionetas & outros comeres
| Name: | Description: | Size: | Format: | |
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| 2.19 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Este trabalho aborda o problema da pouca presença das redes sociais e as consequências inerentes deste facto que contribuem para uma relativa divulgação do Festival FOMe junto do público. O principal objetivo foi encontrar soluções para aumentar a notoriedade do festival, através do plano de ações de comunicação para as redes sociais.
O trabalho desenvolvido contribuiu para ajudar, de uma forma mais eficaz, a encontrar estratégias adequadas, identificando as fragilidades de forma a potencializar ações que possam colmatar esses pontos fracos, transformando-os em oportunidades.
Na revisão da literatura foi possível aferir métodos inovadores para este festival ter uma maior presença no digital e acompanhar as tendências do público atual, de forma a superar os novos desafios tecnológicos.
Os fatores identificados na análise externa e interna da companhia ACTA levaram à elaboração de um plano de ações de comunicação para o lançamento do Festival FOMe 2023 através das redes sociais.
Foi delineada a melhor estratégia e indicadas ferramentas comunicacionais a utilizar através dos vários canais online e offline, seguidamente fez-se uma calendarização para o tipo de publicação face às especificidades de cada rede social utilizada e, por fim, apresentaram-se diferentes tipos de materiais gráficos como exemplos a adotar na execução do plano: flyers, mupis, pantones, tipografia e posts para redes sociais.
Este plano, além de ir ao encontro dos problemas identificados, permite contribuir para a resolução dos mesmos, inovando os métodos na gestão da comunicação.
This work addresses the problem of low social media presence and the inherent consequences of this fact that contribute to a relative lack of awareness of the FOMe. The main goal was to find solutions to increase the notoriety of this festival, through the plan of communication actions for social networks. The work developed contributed to help, in a more effective way, to find appropriate strategies, identifying the weaknesses in order to enhance actions that can overcome these weaknesses, turning them into opportunities. In the literature review, it was possible to gauge innovative methods for this festival to have a greater presence in the digital and follow the trends of the current audience, in order to overcome the new technological challenges. The factors identified in the external and internal analysis of the ACTA company led to the elaboration of a plan of communication actions for the launch of the FOMe 2023 Festival through social networks. The best strategy and communication tools to be used through the various online and offline channels were outlined, followed by a schedule for the type of publication given the specificities of each social network used and, finally, different types of graphic materials were presented as examples to be adopted in the implementation of the plan: flyers, mupis, pantones, typography and posts for social networks. This plan, besides meeting the identified problems, allows us to contribute to their resolution, innovating the methods of communication management.
This work addresses the problem of low social media presence and the inherent consequences of this fact that contribute to a relative lack of awareness of the FOMe. The main goal was to find solutions to increase the notoriety of this festival, through the plan of communication actions for social networks. The work developed contributed to help, in a more effective way, to find appropriate strategies, identifying the weaknesses in order to enhance actions that can overcome these weaknesses, turning them into opportunities. In the literature review, it was possible to gauge innovative methods for this festival to have a greater presence in the digital and follow the trends of the current audience, in order to overcome the new technological challenges. The factors identified in the external and internal analysis of the ACTA company led to the elaboration of a plan of communication actions for the launch of the FOMe 2023 Festival through social networks. The best strategy and communication tools to be used through the various online and offline channels were outlined, followed by a schedule for the type of publication given the specificities of each social network used and, finally, different types of graphic materials were presented as examples to be adopted in the implementation of the plan: flyers, mupis, pantones, typography and posts for social networks. This plan, besides meeting the identified problems, allows us to contribute to their resolution, innovating the methods of communication management.
Description
Keywords
Festival fome Teatro Comunicação Cultura Marketing digital Redes sociais