A componente cultural do turismo urbano como oferta complementar ao produto sol e praia no Algarve - o caso de Faro e Silves

Gonçalves, Alexandra

http://hdl.handle.net/10400.1/19705

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Gonçalves, Alexandra

Abstract(s)

The cultural component of urban tourism as complementary offer to the ‘sun and beach’ product – The case studies of Faro and Silves Tourism in an urban environment is an economic and social activity of great importance. However, local planning has seldom included it in its domain of action. The cultural component of cities asserts itself as one of its main resources to attract visitors. Hence, in this work it is intended to examine if there is a product of cultural tourism in the towns of Faro and Silves and the ways of developing it in the future. Simultaneously it was tried to perspective the role of cities in the development of diversification and complementary strategies in view of the main Algarvian tourist product ‘Sun and Beach’. The present study is structured in six main chapters. In the first, the theoretical framing is established, in which the conceptual orientations and assumptions of the theorising model that will serve the framing to the empirical analysis to be developed are systematised. In the second, the evolution of tourism trends is presented not only through reference to statistics but also through the descriptions of associated trends to contemporary changes: the emergence of a new tourism model, recognised as “post-fordist” or “post–modernist” and its characterisation and contextualisation at a time of global economies. The approach developed in chapter three presents two great parts: in the first, culture is discussed as a way of local development- the cultural and political practices; while in the second the cultural dimension in the urban context and in the local politics of cities is integrated and analysed. In the next chapter the managing politics of cultural patrimony and the planning lines which integrate their specificities are looked into. In a similar way, the transformation of managing models and rigid planning for dynamic planning processes (participated and integrated) is discussed, going on to its characterisation in order to show the need of developing new ways of strategic organisation and agreement, which enable the sustained development of the cultural patrimony as a tourist resource. Methodology is introduced in chapter 5, in which the varied methods available to tourism investigation are analysed, as well as the use of “group interview” and “the Delphi method” justified as the most suitable to answer the problem and the proposed aims of the investigation. At last, as case study the towns of Faro and Silves are presented, towards which a strategic diagnosis of present and future options and their dynamics is done, based on quantifying and qualifying elements. At the same time, an analysis of investment and development options assumed by the different participants in the investigation is developed, as a way to structure the foreseen and necessary interventions, which will enable the assertion of the cultural component in the Algarve, as a complement of the offer to the main producer “Sun and Beach”. The methodology that was followed includes a multiplicity of methods ranging from descriptive statistics to contents analysis. The option for the study of specific cases, its discussion and analysis, as often as possible, were framed around the world trends of tourism, so the recommendations and proposals can be applied to other cases in similar stadiums of development.