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Publication
Douro Collection - Projeto empresarial de um agroturismo de conceito laidback luxury
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| 4.5 MB | Adobe PDF |
Authors
Abstract(s)
O presente projeto tem como objetivo a elaboração de um plano de negócios para um
projeto empresarial de um agroturismo de conceito laidback luxury no Douro,
denominado, de forma fictícia e não vinculativa, de Douro Collection com previsão de
abertura em 2024.
Em hotelaria, no ambiente de agroturismo, graças à forte interação humana e com a
natureza, os clientes atribuem um elevado valor à forma como são recebidos, tratados e
integrados no meio envolvente. A experiência é avaliada como um todo e todos os
detalhes contam. Assim, pensamos ser importante criar um conceito integrado na região
e que promova o melhor do Vale do Douro, mas com um carácter inovador e a posicionarse
como um agroturismo de espírito laidback luxury. Para tal, foi relevante entender o
potencial da região do Douro como destino turístico e o perfil dos seus potencias
hóspedes.
Após a definição do conceito, realizaram-se as projeções de custos e de receita tendo por
base a análise da concorrência e os dados pesquisados e analisados em diversas fontes,
permitindo assim ser feito um estudo de viabilidade do projeto.
Pode concluir-se que o projeto é viável e que, associado a uma correta e bem definida
estratégia de comunicação e vendas, o Douro Collection poderá posicionar-se como um
agroturismo diferenciador e de referência na região.
The purpose of this project is to build and prepare a business plan for a laidback luxury farmhouse named Douro Collection which nests on a picturesque bankside of Douro River and it is scheduled to open in 2024. The farmhouse guests see a high value to the strong human and nature interaction as well as the way they are welcomed, greeted and integrated into the environment. Therefore, we believe that it is important to create a fully integrated concept in the region that promotes the best of the Douro Valley but with an innovative twist and positioning itself as a luxury lifestyle Hotel with a laidback spirit. In order to reach the objective, it was key to understand the current range of hotels suppliers in the region and the characteristics of the guests who overnights at the valley. After consolidating the concept, we have forecasted the costs and revenue based on the analysis of the competition and the data supplied by different institutions which allowed us to prepare a feasibility analysis. At the end of this project, we were able to conclude that the farmhouse is feasible and supported by a correct and well-defined communication and sales strategy, the Douro Collection will be able to position itself as a reference in the region.
The purpose of this project is to build and prepare a business plan for a laidback luxury farmhouse named Douro Collection which nests on a picturesque bankside of Douro River and it is scheduled to open in 2024. The farmhouse guests see a high value to the strong human and nature interaction as well as the way they are welcomed, greeted and integrated into the environment. Therefore, we believe that it is important to create a fully integrated concept in the region that promotes the best of the Douro Valley but with an innovative twist and positioning itself as a luxury lifestyle Hotel with a laidback spirit. In order to reach the objective, it was key to understand the current range of hotels suppliers in the region and the characteristics of the guests who overnights at the valley. After consolidating the concept, we have forecasted the costs and revenue based on the analysis of the competition and the data supplied by different institutions which allowed us to prepare a feasibility analysis. At the end of this project, we were able to conclude that the farmhouse is feasible and supported by a correct and well-defined communication and sales strategy, the Douro Collection will be able to position itself as a reference in the region.
Description
Keywords
Gestão hoteleira Agroturismo Lifestyle Douro