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Comunicação Omnichannel: relatos de um estágio no Designer Outlet Algarve
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 6.1 MB | Adobe PDF |
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Abstract(s)
O presente relatório de estágio tem como objetivo descrever as funções e tarefas
desempenhadas ao longo do estágio curricular realizado na área de Marketing
do Designer Outlet Algarve (DOA) e apresenta-se como trabalho final para
conclusão do mestrado em Gestão de Marketing, na Faculdade de Economia da
Universidade do Algarve. Este estágio decorre do interesse em complementar e
fortalecer a componente letiva deste curso de segundo ciclo através do
acompanhamento de uma equipa de profissionais no domínio do retalho. As
funções e tarefas desempenhadas neste estágio encontram-se enquadradas por
uma revisão de literatura na área da comunicação omnichannel, o que permite
estabelecer pontes e perspetivar a articulação entre a teoria e a prática da
profissão. A realização do estágio demonstrou-se essencial para o
desenvolvimento de competências na área do Marketing, uma vez que permitiu
colocar em prática as ferramentas adquiridas ao longo da componente letiva
deste programa de mestrado.
This internship report aims to describe the functions and tasks performed during the curricular internship carried out in the Marketing area of the Designer Outlet Algarve (DOA) and is presented as a final work for the conclusion of the Master's degree in Marketing Management at the Faculty of Economics at the University of Algarve. This internship stems from my interest in complementing and strengthening the teaching component of this second-cycle course through the supervision of a team of professionals in the retail field. The functions and tasks performed in this internship were framed by a literature review in omnichannel communication, which allows us to establish bridges and envision the articulation between theory and practice of the profession. Completing the internship proved to be essential for developing competencies in the area of Marketing since it allowed me to practice the tools acquired during the academic component of this Master's program.
This internship report aims to describe the functions and tasks performed during the curricular internship carried out in the Marketing area of the Designer Outlet Algarve (DOA) and is presented as a final work for the conclusion of the Master's degree in Marketing Management at the Faculty of Economics at the University of Algarve. This internship stems from my interest in complementing and strengthening the teaching component of this second-cycle course through the supervision of a team of professionals in the retail field. The functions and tasks performed in this internship were framed by a literature review in omnichannel communication, which allows us to establish bridges and envision the articulation between theory and practice of the profession. Completing the internship proved to be essential for developing competencies in the area of Marketing since it allowed me to practice the tools acquired during the academic component of this Master's program.
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Keywords
Comunicação Omnichannel Outlet Comunicação online Comunicação offline