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O perfil do visitante da cidade de Loulé: estágio na Câmara Municipal de Loulé - divisão de economia local, comércio e turismo
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Abstract(s)
No presente relatório são descritas as atividades desenvolvidas durante o estágio na Câmara Municipal de Loulé, na Divisão de Economia Local, Comércio e Turismo, que decorreu entre setembro de 2019 e maio de 2020.
Os objetivos do estágio foram aplicar os conhecimentos obtidos no primeiro ano do mestrado na realidade, aumentar aptidões de conhecimento científico na área do turismo e desenvolver conteúdos de comunicação para o projeto Loulé Criativo. A entidade propôs a concretização de um estudo, cujo objetivo principal foi aferir o perfil do visitante da cidade de Loulé. Os objetivos específicos do estudo pretenderam determinar os fatores importantes na decisão de visitar Loulé e aferir a satisfação com a visita. Foram também objetivos secundários do estudo traçar os gastos efetuados e conhecer as atividades realizadas no decorrer da visita.
Para a realização do estudo, a metodologia utilizada foi a aplicação de um inquérito por questionário, entre 13 de junho e 1 de agosto de 2020. Os resultados permitiram concluir que a amostra é, maioritariamente, do género feminino, com formação ao nível superior. O principal motivo de visita ao Algarve é o sol e praia. A maioria dos inquiridos ficaram alojados no concelho de Loulé. A principal fonte de informação, sobre a cidade, foi através de familiares e amigos.
Os fatores que motivaram a visita a Loulé foram a simpatia da população, a gastronomia típica e variada, a segurança da cidade, a existência de um comércio local característico, os preços acessíveis, a autenticidade e a paisagem cultural bem preservada. Os inquiridos efetuaram gastos na restauração, no comércio local, no artesanato e no Mercado Municipal. Os visitantes recomendam a visita aos seus parceiros e pretendem regressar à cidade
The following report describes the activities developed at the Local Economy, Trade and Tourism Department in the municipal of Loulé. These activities occurred under the curricular internship carried out between September 2019 and May 2020. The main objective of the internship was applying the acquired skills in the first year of the masters, increasing skills and knowledge in the tourism area and developing communication contents for the project Loulé Criativo. The entity proposed the elaboration of a study, which the main objective was establishing the Loulé city visitor profile. The specific objectives of the study have the aim to determine the factors for visiting Loulé and gauging the satisfaction. The secondary objectives of the study were delineating the expenditures and the activities made by the visitors in Loulé city. The methodology applied on the study, was a questionnaire, carried out between the 13th of June and the 1st of August 2020. The objectives of the study allowed to conclude in their majority of cases the sample is of feminine gender with superior qualification. The main reason to visit the Algarve is sun and beaches. Most of the inquired stayed in Loulé county. The main source of information, about the city, is family and friends. The main factors that motivate the visit to Loulé are the sympathy of the residents, the typical and diverse gastronomy, the safety that the city offers, the local characteristic commerce, fairly low prices, maintaining the identity of the city and present a welcoming and well preserved landscape. The inquired made expenditures to restaurants, local commercial buildings, in local artisans and at the municipal market. The visitors recommend the visit to Loulé to their partners and they intend to return to the city.
The following report describes the activities developed at the Local Economy, Trade and Tourism Department in the municipal of Loulé. These activities occurred under the curricular internship carried out between September 2019 and May 2020. The main objective of the internship was applying the acquired skills in the first year of the masters, increasing skills and knowledge in the tourism area and developing communication contents for the project Loulé Criativo. The entity proposed the elaboration of a study, which the main objective was establishing the Loulé city visitor profile. The specific objectives of the study have the aim to determine the factors for visiting Loulé and gauging the satisfaction. The secondary objectives of the study were delineating the expenditures and the activities made by the visitors in Loulé city. The methodology applied on the study, was a questionnaire, carried out between the 13th of June and the 1st of August 2020. The objectives of the study allowed to conclude in their majority of cases the sample is of feminine gender with superior qualification. The main reason to visit the Algarve is sun and beaches. Most of the inquired stayed in Loulé county. The main source of information, about the city, is family and friends. The main factors that motivate the visit to Loulé are the sympathy of the residents, the typical and diverse gastronomy, the safety that the city offers, the local characteristic commerce, fairly low prices, maintaining the identity of the city and present a welcoming and well preserved landscape. The inquired made expenditures to restaurants, local commercial buildings, in local artisans and at the municipal market. The visitors recommend the visit to Loulé to their partners and they intend to return to the city.
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Keywords
Estágio na câmara municipal de loulé Perfil de visitante Fatores de escolha na visita Ipa