CNT3-Livros (ou partes, com ou sem arbitragem científica)
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Percorrer CNT3-Livros (ou partes, com ou sem arbitragem científica) por Objetivos de Desenvolvimento Sustentável (ODS) "08:Trabalho Digno e Crescimento Económico"
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- Business intelligence applied to tourismPublication . Ramos, CeliaBusiness intelligence is a set of tools, technologies, and operations that enable a company to collect and present valuable data for a tourism organization in dashboards or reports with insightful information, complementing data mining algorithms to produce insights about the business. This environment permits insights into customers' actual needs and preferences and contributes to offering the best tourism experience following the tourist profile and at the same time to identify and develop products and services personalized to tourism customers.
- Exploring consumer experiences in Wine Tourism through sentiment analysis: An assessment of Tripadvisor reviews about Wineries in France, Portugal, and ItalyPublication . Siegl, Laura; Baptista, Ema; Ruvo, Daniele; Ramos, CeliaThis study examines TripAdvisor reviews from three wineries in Europe to analyze customer perceptions and preferences in wine tourism. The investigation aims to understand the impact of online reviews on winery reputations and customer satisfaction in the context of wine tourism experiences. The study utilizes an advanced data analytics tool, namely Power BI, to analyze the development and demographics of the reviews and Orange Data Mining to conduct sentiment analysis and text mining. By examining reviews from wineries in France, Portugal, and Italy, this work identifies key themes, sentiments, and preferences expressed by customers, providing actionable insights for wineries to enhance visitor experiences and strategic decision-making in the wine tourism industry using an artificial intelligence approach.