Escola Superior de Gestão, Hotelaria e Turismo
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Browsing Escola Superior de Gestão, Hotelaria e Turismo by Subject "A experiência do turismo literário"
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- There is a universe outside the text young readers and the future of literary tourismPublication . Esteves, Laura Furtado; Baleiro, Rita Salomé Varela Andrade Rodrigues; Viegas, Maria MargaridaThis dissertation explores the experience, motivation and perception of people aged between fifteen and twenty-nine years old (the age bracket of “youth” according to the European Union) regarding the present and the future of literary tourism. In a time of shortened attention span, social media platforms, addictive smartphone behaviour and an array of online distractions, most complain and point towards the fact that young people do not read as much as previous generations, which can influence the future of literary tourism. Considering this context, this dissertation aims to analyse if literary tourism is at risk. To this end, we conducted qualitative-quantitative research using an online Google Forms questionnaire posted on social media as a data collection instrument to enquire the younger population (with previous literary tourism experiences) about their experience and motivations to go on literary touring and their perceptions of the present and future of this tourism niche. Considering that most research in literary tourism focuses on older tourists (above 35 years old), this dissertation addresses an existing gap in this field of study by focusing on younger people. The findings reveal that the future of literary tourism is not at risk among the younger generation, as most respondents indicate an intention of going on literary touring in the upcoming years, repeating prior literary tourism experiences and recommending this niche tourism to friends without making any changes to the literary experiences they have lived. Overall, literary tourism is perceived as positively impacting academic performance and being influenced by the educational experience. Another finding of this project is the strong influence of the screen adaptation of literary texts on literary tourism, as most respondents state that they feel motivated to visit the places of the text they watched on the screen adaptation. Additionally, some indicate that the future of literary tourism should be more technological and include virtual reality attributes.