Co-creating animal-based tourist experiences: Attention, involvement and memorability

Campos, Ana Cláudia; Mendes, Júlio; Valle, Patrícia Oom do; Scott, Noel

http://hdl.handle.net/10400.1/12922

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Authors

Campos, Ana Cláudia

Mendes, Júlio

Valle, Patrícia Oom do

Scott, Noel

Abstract(s)

In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability. (C) 2017 Elsevier Ltd. All rights reserved.

Keywords

Leisure involvement Social cognition Place attachment Destination experiences Consumer involvement Travel experiences Focused attention Qualitative data Satisfaction Memory