Publication
Ciências da linguagem e comunicação institucional: reflexão sobre um percurso profissional
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.84 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este trabalho, elaborado para obter o grau de mestre em Ciências da Linguagem, reúne a minha experiência profissional ao longo de mais de 20 anos. Com foco na vertente comunicacional, procurarei explicar a importância dos vários domínios das Ciências da Linguagem para a produção de diferentes enunciados e para a resolução de problemas linguísticos concretos no desempenho das minhas funções de assessoria de imprensa, edição e produção de conteúdos para públicos diversificados e diferentes meios.
O enquadramento científico tem por base a problemática da divulgação de conteúdos para o grande público, através da análise de comunicados de imprensa e de notícias produzidas.
Ao longo deste trabalho será apresentado um capítulo dedicado à comunicação de ciência, com a apresentação de casos concretos, as dificuldades encontradas e as soluções para a resolução das mesmas.
Também se avaliará qual o impacto que um comunicado de imprensa tem junto da sociedade, a importância de os investigadores comunicarem os seus projetos e a relevância do uso da língua para simplificar a mensagem.
This work, written to obtain a master's degree in Language Sciences, brings together my professional experience over more than 20 years. With a focus on communication, I will try to explain the importance of the various domains of Language Sciences for the production of different statements and for solving specific linguistic problems in my work as a press officer, editing and producing content for different audiences and different media. The scientific framework is based on the problem of disseminating content to the general public, through the analysis of press releases and news stories. Throughout this work, a chapter dedicated to science communication will be presented, with the presentation of concrete cases, the difficulties encountered and the solutions to resolve them. It will also assess the impact a press release has on society, the importance of researchers communicating their projects and the importance of using language to simplify the message.
This work, written to obtain a master's degree in Language Sciences, brings together my professional experience over more than 20 years. With a focus on communication, I will try to explain the importance of the various domains of Language Sciences for the production of different statements and for solving specific linguistic problems in my work as a press officer, editing and producing content for different audiences and different media. The scientific framework is based on the problem of disseminating content to the general public, through the analysis of press releases and news stories. Throughout this work, a chapter dedicated to science communication will be presented, with the presentation of concrete cases, the difficulties encountered and the solutions to resolve them. It will also assess the impact a press release has on society, the importance of researchers communicating their projects and the importance of using language to simplify the message.
Description
Keywords
Strategic communication Language Discourse Science communication Storytelling